# Passionate Pin-Up Shoots The Bregje Heinen L'Officiel Paris Editorial Gets Retro Flowing By Marriska Fernandes | Published 2011-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bregje-heinen-lofficiel-paris References: [fashiongonerogue](http://fashiongonerogue.com/bregje-heinen-matthis-vriensmcgrath-lofficiel-paris/) & [lofficielmagazine](http://www.lofficielmagazine.com/) There are editorials every now and then that take a trip down memory lane and revisit the 40s, and the Bregje Heinen L’Officiel Paris shoot is definitely one of them. The shoot goes well beyond your average retro-styled look book as it gets model Bregje Heinen posing like a pin-up girl. She has the [tiny glasses](https://www.trendhunter.com/trends/bru-eyewear-1), pinned-up hair and hip splash of 40s-styled clothing. Nothing could express the [vintage glamor](https://www.trendhunter.com/trends/vintageinspired-jewelry) more aptly than this editorial. The November issue editorial, lensed by Matthias Vriens-McGrath, has included every bit of vintage pizzazz possible. If I hadn't known better, I would have concluded that Bregje Heinen was actually saucy pin-up actress from the 40s and these photos were dug up from some sort of sexy archive. The L’Officiel Paris shoot gets [seductive silhouettes](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) flowing and a burst of spirited jive taking over. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 68% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Fashion:** Disruptive innovation opportunity: Explore sustainable and ethically sourced materials to recreate vintage-inspired clothing with a modern twist. - **Pin-up Photography:** Disruptive innovation opportunity: Develop a virtual reality platform that allows users to experience being photographed as a pin-up model in different eras. - **Nostalgic Styling:** Disruptive innovation opportunity: Create an online platform that connects vintage hair and makeup stylists with clients who want to recreate specific retro looks. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate augmented reality technology to enable virtual try-ons and personalized styling suggestions for vintage-inspired clothing. - **Photography:** Disruptive innovation opportunity: Develop an AI-powered photo editing software that automatically transforms modern images into authentic pin-up style photographs. - **Beauty:** Disruptive innovation opportunity: Create a subscription service that delivers curated vintage-inspired beauty products, including makeup and hairstyling tools, to customers. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)