# Lofty Frock Photo Shoots Ovate Debuts its Breezy Spring Dress Collection for 2013 By Gil Cohen | Published 2013-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/breezy-spring-dress References: [hautemacabre](http://hautemacabre.com/2013/03/kuolema/) & [ovate](http://ovate.ca/collections/kuolema/) The new Kuolema Spring/Summer 2013 collection designed by Ovate includes stunningly breezy spring dresses that look almost weightless. Ethereal and picturesque up high in the mountains, the model frolics amongst the clouds in her [floaty gowns](https://www.trendhunter.com/trends/wild-rose-sparrow), creating a misty atmosphere that looks spiritual and enchanting. Made of the lightest fabrics, including thin jersey, cotton and even [sheer mesh](https://www.trendhunter.com/trends/the-resort-collection), the dresses barely graze against the skin, allowing cool air to flow through for a comfortable fit. The dark gray and black hues keep the ensembles casual and chic, great for pairing with statement accessories in bright pops of color. All of these breezy spring dresses by Ovate have a relaxed fit, some in floor-sweeping maxi lengths and others in short, one-sleeved designs. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 85% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Floaty Dresses:** Opportunity for disruptive innovation in creating lightweight and breathable fabrics for comfortable and stylish clothing. - **Misty Atmosphere Photography:** Opportunity for disruptive innovation in creating unique photography techniques that capture ethereal and enchanting scenes. - **Casual-chic Ensembles:** Opportunity for disruptive innovation in designing versatile clothing that can be easily paired with statement accessories. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation in creating lightweight and breathable fabrics for comfortable and stylish clothing. - **Photography:** Opportunity for disruptive innovation in creating unique photography techniques that capture ethereal and enchanting scenes. - **Accessories:** Opportunity for disruptive innovation in designing versatile accessories that can easily complement casual-chic ensembles. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md)