# Cuddly Campaigns The 'Breeze with Comfort' Print Ads Will Give You the Warm and Fuzzies By Emily Evans | Published 2011-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breeze-with-comfort-print-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/breeze_with_comfort_dad) There's nothing better than a warm embrace to start your day -- just like the ones featured in these 'Breeze with Comfort' print ads. These joyful ads were created by the advertising agency [Lowe & Partners](https://www.trendhunter.com/trends/lowes-community-bucket-list-tour), based in Singapore. Three advertisements were released for the Breeze with Comfort print ads campaign, each slightly different from the other. In each of the three ads a different [emotion-evoking embrace](https://www.trendhunter.com/trends/must-be-love) takes place: one between a father and daughter, one with a grandparent and child, and one with a mother and child. These three different Breeze with Comfort print ads demonstrate a relatable scenario, which viewers can both understand and appreciate. Photographer Anuchai Secharunputong does a very effective job in capturing real emotion between all of the models featured in the print campaign. The minimal text used in the ads is simple and well-stated: "huggably soft" -- and that is exactly what these ads convey. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 7% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Emotion-evoking Advertisements:** Creating advertisements that have the ability to evoke relatable emotions in viewers to establish a deeper connection to a brand. - **Minimalistic Advertising Copy:** Using concise wording in advertisements to convey a powerful message to consumers. - **Human Connection in Advertising:** Incorporating real emotion and human connection into advertisements to create a more authentic and relatable brand image. ### Who This Affects Most - **Advertising:** Opportunities for advertising agencies to create emotion-evoking advertisements that connect with consumers on a personal level. - **Photography:** Using the art of photography to capture real emotion and connection in advertisements and marketing materials. - **Consumer Goods:** Opportunities for brands in the consumer goods industry to incorporate authenticity and relatability into their advertising campaigns to create a deeper connection with consumers. ## Related on Trend Hunter - [Comforting Fabric Softener Branding](https://www.trendhunter.com/trends/snuggle-rebrand.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Foggy Self-Care Billboards](https://www.trendhunter.com/trends/windows-of-selfcare.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Quirky Santa Murals](https://www.trendhunter.com/trends/cushelle.md)