# Edgy Punktography Breeyn McCarney's Hard-Boiled Wonderland 2010 Lookbook By Joanne Lam | Published 2010-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/breeyn-mccarney-lookbook-2010 References: [breeyn](http://www.breeyn.com/) The [edgy punk-chic style](https://www.trendhunter.com/trends/dirty-looks) in the Hard Boiled Wonderland 2010 lookbook puts beauty in a whole new light. Designer Breeyn McCarney originated the concept from 'The Ruins Of Detroit,' a photographic project by Yves Marchand and Romain Meffre. This piece depicts the struggle in finding beauty in a place of despair, which McCarney thoroughly portrays in the story of her designs. With [small shots of color](https://www.trendhunter.com/trends/the-future-is-not-set) and spot-lit lighting, these shots definitely draw our eyes to the bright and hopeful hues amidst the [dark, greyscale tones](https://www.trendhunter.com/trends/jiyongkim-fw25). Check out the lookbook in the gallery above. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Edgy Punk-chic Style:** Disruptive innovation opportunity: Create a fashion brand that combines edgy punk fashion with chic aesthetics to appeal to a wide audience. - **Spot-lit Lighting:** Disruptive innovation opportunity: Develop innovative lighting solutions for fashion photography that enhance the focal points and create dramatic effects. - **Finding Beauty in Despair:** Disruptive innovation opportunity: Explore the concept of finding beauty in unlikely places and develop products or services that tap into this emotional experience. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Combine unconventional fashion styles with mainstream trends to create unique and edgy garments that appeal to a broader market. - **Photography:** Disruptive innovation opportunity: Develop advanced lighting techniques and equipment for fashion photography that create captivating and dynamic visual narratives. - **Art and Culture:** Disruptive innovation opportunity: Foster collaborations between artists, designers, and photographers to create thought-provoking visual works that challenge traditional notions of beauty. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md)