# Satirical Beer Ads Breckenridge Brewery Says "If You Touch it and it's Cold, Then it's Cold" By Marissa Brassfield | Published 2011-05-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/breckenridge-brewery References: [laughingsquid](http://laughingsquid.com/breckenridge-brewery-if-you-touch-it-and-its-cold-then-its-cold/) & [breckbrew](http://www.breckbrew.com/) Breckenridge Brewery strikes back against the wave of ridiculous beer marketing strategies with its latest 16-second spot titled "If You Touch it and it's Cold, Then it's Cold." The ad takes aim at temperature-sensitive packaging, most recently seen with the cold-activated bottles and cans from Coors Light and Busch Light. These temperature-sensitive bottles change colors when the beer is chilled properly -- a gimmick that the Colorado brewery is taking a stand against. The Breckenridge Brewery ad proclaims the brand's "proprietary cold activation system." Just touch the side of the beer; if the bottle is cold, the beer inside is also cold. This satirical ad spot has won the favor of the YouTube community; commenter Oberlepa wrote, "I love it when BS technology is called out." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 16% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Skeptical Advertising:** Brands are adopting skeptical and satirical advertising methods to target gimmicky marketing strategies. - **Proprietary Technology:** Companies are developing unique and proprietary technology systems to make their products stand out in the market. - **Anti-packaging:** Anti-packaging initiatives and campaigns are beginning to emerge as companies look to push back against wasteful and unnecessary packaging trends. ### Sectors Adopting This - **Beverage Industry:** The beverage industry is ripe for disruption as brands push the limits of packaging and marketing gimmicks. - **Technology Industry:** The technology industry has an opportunity to develop unique solutions to combat wasteful and unnecessary packaging trends. - **Marketing Industry:** The marketing industry will need to adapt to the growing trend of skeptical and satirical advertising techniques as consumers become increasingly wary of gimmicky marketing strategies. ## Related on Trend Hunter - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Back-Row Beer Campaigns](https://www.trendhunter.com/trends/back-rack-hack.md)