# Tetris Sneaker Boxes Curious Shapes of Breat's Shoe Packaging Have a Playful and Appealing Look By Amelia Roblin | Published 2013-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breats-shoe-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/05/breats-student-project.html) Designing product wrappers is a tricky task that challenges you to somehow engage consumers with the use of just paper and ink. Breat's shoe packaging is a brilliant example of an engrossing success because it encourages the kid in all of us. Yoon Jin of South Korea was inspired by the popular game of [Tetris](https://www.trendhunter.com/trends/tetris-bookcase), choosing to build each box with unexpected and abstract forms that deviate greatly from the typical rectangular prisms. L-shapes, zigzags, elongations and cubes contain different types of sports footwear. Each carton begins as a crisp white but features accents in one of five bright colors, accompanied by silhouettes of athletes. Breat's shoe packaging would be a pleasure to behold on the shelf for the consumer; however, interestingly, the folks who would have the most fun with these boxes would be those packing the trucks and tidying store rooms. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Playful Packaging Design:** Opportunity for companies to creatively engage consumers through non-traditional packaging design. - **Abstract Product Prisms:** Potential for products to stand out on store shelves through the use of unconventional packaging shapes. - **Athlete-inspired Packaging Accents:** Trend toward incorporating sports and athletic motifs in packaging design to target active consumers. ### Sectors Adopting This - **Consumer Goods:** Potential for companies to differentiate their products through unique and fun packaging designs. - **Sporting Goods:** Opportunity for sports equipment companies to incorporate athlete-inspired designs in their product packaging. - **Retail:** Trend for retailers to partner with product manufacturers to create eye-catching packaging designs that appeal to consumers. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Video Game-Like Bookcases](https://www.trendhunter.com/trends/tetris-bookcase.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md)