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# Wellness Podcast Clothing Drops
Lemon Water Released a 'Breathwork Series' Sweater

By Ell Smith | Published 2020-10-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/breathwork-series
References: [hypebae](https://hypebae.com/2020/10/museum-of-peace-and-quiet-mopq-lemon-water-collaboration-crewneck-sweatshirt-sweater-green-breathwork-series-pre-order-release-date) & [museumofpeaceandquiet.us](https://museumofpeaceandquiet.us/)

Lemon [Water](https://www.trendhunter.com/trends/palo-santo-water) and the [Museum of Peace & Quiet](https://www.trendhunter.com/trends/everyday-sock) have teamed up for a second installation of their collaborative clothing line, this time releasing a a 'Breathwork Series' Sweater.

Lemon Water is a wellness podcast hosted by Michelle Siman which often speaks to the importance of mindfulness and breathing. The sweater, released by the clothing company, takes this into account, debuting a minimalist look with bold text across the front and the back. One side reads "Inhale" while the other reads "Exhale," communicating a simple message that's often discussed on the podcast. The piece arrives in a forest green shade and features the podcast's name on the sleeve, offering a unique way to support both brands.

Image Credit: Museum of Peace & Quiet

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 17% | Activity: 11% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Clothing Lines:** Opportunities exist for podcasts and media content creators to collaborate with fashion brands to create merchandise targeted towards their audience.
- **Mindfulness Merchandise:** Brands in industries outside of wellness and health can incorporate mindfulness messaging into their merchandise offerings.
- **Minimalist Design:** Simple text-based designs on clothing can communicate a message effectively and appeal to a wide audience.

### Industries Being Reshaped

- **Podcasting:** Podcasts can explore collaborations with fashion brands to expand their reach and monetization opportunities.
- **Fashion & Apparel:** Fashion brands can explore incorporating messaging related to mindfulness to appeal to a growing wellness-focused consumer market.
- **Consumer Goods:** Brands in industries such as homeware and office supplies can incorporate mindfulness messaging into products to appeal to consumers seeking inner peace and calm.

## Related on Trend Hunter

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- [Mental Wellness-Supporting Water Brands](https://www.trendhunter.com/trends/functional-water.md)
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