# Health Assessment Posters These Cancer Research UK Posters Offer a Free Breathing Test By Laura McQuarrie | Published 2017-03-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breathing-test References: [campaignlive](http://www.campaignlive.co.uk/article/cancer-research-uk-invites-smokers-puff-bus-shelter/1429075) & [cancerresearchuk.org](https://www.cancerresearchuk.org/) [Cancer Research UK](https://www.trendhunter.com/trends/one-stop-and-young-lives-vs-cancer) is now offering [free breathing tests](https://www.trendhunter.com/trends/breathwork-coach) via bus shelter posters rather than through a health clinic. The new, [interactive posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) feature a small hole that can be blown into to reveal a message just below. The longer a person is able to blow, the more of the message they'll be able to see. It includes text like: "If you are a smoker you might not get much further than this line," and advises that those who are short of breath get help from a Stop Smoking advisor. Just last month, Cancer Research UK launched its Smart Benches on the streets as a means of providing a place for people to sit, connect to Wi-Fi, charge a mobile device and potentially even make a donation. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Posters:** Design posters with interactive elements to engage the audience and provide health assessments. - **Smart Public Infrastructure:** Incorporate technology into public infrastructure to provide social services to the public. - **Digital Healthcare Campaigns:** Initiate campaigns that provide healthcare services to the public through digital platforms. ### Where This Applies - **Advertising Industry:** Partner with healthcare organizations in creating interactive ad campaigns to engage the audience and offer customized healthcare solutions. - **Public Infrastructure Industry:** Incorporate technology into public infrastructure to create smart benches that provide social services in the form of healthcare solutions to the public. - **Healthcare Industry:** Use digital platforms to provide healthcare services and reach a wider audience through digital campaigns and outreach programs. ## Related on Trend Hunter - [Awareness-Raising Lung Cancer Campaigns](https://www.trendhunter.com/trends/give-a-breath-5k.md) - [Printed Sunscreen Posters](https://www.trendhunter.com/trends/sun-safety-poster.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Lung Health-Tracking Devices](https://www.trendhunter.com/trends/airpen-spirometer.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Noninvasive Breathing Trackers](https://www.trendhunter.com/trends/home-breath-analysis.md) - [Lung Cancer Research Collaborations](https://www.trendhunter.com/trends/collaborative-research-initiative.md) - [Pop-Up Pet Screenings](https://www.trendhunter.com/trends/lamph-posts.md)