# Soothing Herbal Breathing Patches The Olbas Breathe Easy Patches are Quick and Convenient By Michael Hemsworth | Published 2023-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breathe-easy-patches References: [talkingretail](https://www.talkingretail.com/products-news/health-beauty/olbas-launches-new-breathe-easy-patches-18-08-2023/) & [olbas](https://www.olbas.co.uk/)  The [Olbas Breathe](https://www.trendhunter.com/trends/olbas-shower-gel) Easy Patches are a convenient new product arriving from the brand in the UK to provide consumers with a way to soothe their breathing when feeling unwell. The product comes with six individually wrapped patches in each pack that's intended to be affixed onto clothing or even bedding where it will deliver a comforting aroma and vapors for up to eight-hours. This is great for use with [children who aren't feeling well](https://www.trendhunter.com/trends/kids-allergy-relief) at home or when traveling to help them get rest. Senior Brand Manager Claire Campbell commented on the Olbas Breathe Easy Patches saying, "Our Olbas range with its famously soothing and relieving natural vapours continues to support families when they need it most which is why we’re excited to extend our product range with the Olbas Breathe Easy Patches to offer users a quick and easy format which is perfect for providing soothing vapours for easy breathing while travelling or when spending nights away from home.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 19% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Convenient Breathing Patches:** The rise of conveniently-packaged breathing patches that provide soothing vapors for easy breathing, especially for children and travelers. - **Soothing Aroma Therapy:** The increasing popularity of products that offer soothing and relieving natural vapors, such as the Olbas Breathe Easy Patches, to support families during times of illness. - **Extended Product Range:** Brands like Olbas are expanding their product range to offer quick and easy formats like the Olbas Breathe Easy Patches to cater to users' needs for soothing vapors on the go. ### Industries Being Reshaped - **Healthcare:** The healthcare industry can explore the potential for incorporating convenient breathing patches with soothing vapors into their range of products to help individuals with respiratory issues. - **Travel:** The travel industry should consider partnering with brands like Olbas to provide their customers with portable solutions, like the Olbas Breathe Easy Patches, for easy breathing while traveling. - **Home Goods:** The home goods industry could capitalize on the demand for soothing aroma therapy products by creating their own range of conveniently-packaged breathing patches with comforting vapors. ## Related on Trend Hunter - [Respiratory Relief Patches](https://www.trendhunter.com/trends/breathe-patches.md) - [Playful Congestion Patches](https://www.trendhunter.com/trends/stuffy-patch-congestion.md) - [Aromatherapeutic Sleep Patches](https://www.trendhunter.com/trends/blissful-sleep-inhalation-patch.md) - [Sinus-Clearing Shower Gels](https://www.trendhunter.com/trends/olbas-shower-gel.md) - [Soothing Menthol Nasal Strips](https://www.trendhunter.com/trends/breathe-right-menthol-scented.md) - [Scent-Based Children-Focused Patches](https://www.trendhunter.com/trends/scentbased-patches.md) - [Soothing Hydrogel Patches](https://www.trendhunter.com/trends/hydrogel-patch.md) - [Health-Focused Non-invasive Patches](https://www.trendhunter.com/trends/super-patch.md) - [Functional Vitamin-Infused Patches](https://www.trendhunter.com/trends/the-patch-brand.md)