# Stormtrooper Fitness The 'Breathe Air' Helmet Purifies Your O2 By Trend Huntress | Published 2007-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breathe-air-helmet-stormtrooper-fitness References: [timesonline](http://www.timesonline.co.uk/tol/life_and_style/health/article2045358.ece) Now you have a legitimate excuse to dress up like your [favorite Star Wars character](https://www.trendhunter.com/trends/ray-ban-star-wars). The Breathe Air [bike helmet](https://www.trendhunter.com/trends/lumos-nyxel) was developed by a university student in the UK to provide head protection to cyclists and act as an [air filter](https://www.trendhunter.com/trends/ebcare-mask). The helmet was created to help alleviate symptoms of asthma and hay fever by filtering out irritating particles. So far, the helmet is just a concept, although the student is looking for a manufacturer. The target price is roughly $200. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Air Purifying Helmets:** Developing helmets that not only provide head protection but also filter out pollutants and allergens offers a disruptive innovation opportunity in the cycling industry. - **Fashionable Safety Gear:** Combining popular culture references, like Star Wars characters, with safety gear, such as bike helmets, creates opportunities for disruptive innovation in the fashion and sports industries. - **Health-conscious Tech:** Integrating technology, like air filters, into everyday items, such as bike helmets, presents a disruptive innovation opportunity in the health and wellness industry. ### Who This Affects Most - **Cycling:** Developing innovative helmets with air-filtering capabilities has the potential to disrupt the cycling industry by improving user health and safety. - **Fashion:** Incorporating popular culture references into safety gear, such as bike helmets, can bring disruptive innovation to the fashion industry by appealing to a wider consumer base. - **Healthcare:** Creating wearable technology, like air-filtering helmets, can disrupt the healthcare industry by providing individuals with convenient solutions for managing respiratory issues. ## Related on Trend Hunter - [Air-Purifying Motorcyclist Helmets](https://www.trendhunter.com/trends/zyon-smart-motorcycle-helmet.md) - [Sci-Fi-Themed Replica Helmets](https://www.trendhunter.com/trends/clone-trooper-phase-ii.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [AI-Generated Motorbike Helmets](https://www.trendhunter.com/trends/coldstar-art.md) - [Highly Detailed Sci-Fi Costumes](https://www.trendhunter.com/trends/stormtrooper-kit.md) - [Air-Controlling VR Masks](https://www.trendhunter.com/trends/airres-mask.md) - [Future-Focused Air-Filtering Suits](https://www.trendhunter.com/trends/voice-in-sight.md) - [Comic-Inspired LEGO Helmets](https://www.trendhunter.com/trends/star-lord-lego-helmet.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md)