# Elevated Oral Care Sessions TheraBreath's Breathapy Makes Mouths Healthier & Fresher By Laura McQuarrie | Published 2025-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breathapy References: [prnewswire](https://www.prnewswire.com/news-releases/therabreath-and-jake-shane-offer-fans-the-chance-to-freshen-up-with-a-session-of-breathapy-302613957.html) & [instagram](https://www.instagram.com/therabreath/)  85% of people want someone to tell them if their breath needs some freshening but just 15% are willing to break the news, so [TheraBreath](https://www.trendhunter.com/trends/therabreath-toothpastes) is stepping in to offer Breathapy sessions. From now until December 10th, fans can nominate someone for their nominee to be one of five to win a personalized video featuring a lighthearted, confidence-boosting pep talk delivered by comedian and podcast host Jake Shane. To help even more people claim [fresh breath and elevated oral care](https://www.trendhunter.com/trends/ceelike), TheraBreath is offering a promotional code for a TheraBreath toothpaste sample to the first 200 nominees, anonymously and privately, on behalf of the person who nominated them. Earlier this year, TheraBreath broke into the toothpaste category with [targeted formulas for whitening](https://www.trendhunter.com/trends/goodbye-plaque-whitening-toothpaste), removing and preventing plaque that leads to gingivitis, and fighting germs that contribute to bad breath. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 59% | Activity: 63% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Oral Care Experiences:** TheraBreath's Breathapy sessions combine entertainment and oral hygiene, paving the way for personalized and engaging dental wellness experiences. - **Comedic Health Interventions:** The use of humor and celebrity engagement in health-promoting campaigns is capturing consumer interest, offering a refreshing way to address personal wellness challenges. - **Discreet Health Solutions:** Providing anonymous and private solutions for common health concerns is gaining traction, as seen with TheraBreath's discreet toothpaste samples for nominees. ### Sectors Adopting This - **Oral Hygiene Products:** The introduction of innovative products like targeted toothpaste formulas underscores the growing market for specialized oral care solutions. - **Digital Health Campaigns:** Digital and interactive campaigns incorporating humor and celebrity endorsements are transforming how health and wellness products are marketed. - **Personal Care and Wellness:** The rise of personalized wellness interventions, such as Breathapy, highlights a shift toward tailored health solutions catering to individual consumer needs. ## Related on Trend Hunter - [Probiotic Mouthwash Tablets](https://www.trendhunter.com/trends/parla-mouthwash.md) - [Advanced Targeted Mouthwashes](https://www.trendhunter.com/trends/listerine-clinical-solutions.md) - [Tooth Whitening Tablets](https://www.trendhunter.com/trends/pap-fizz.md) - [Mix-and-Match Toothpastes](https://www.trendhunter.com/trends/therabreath-toothpastes.md) - [Festive Toothpaste Bundles](https://www.trendhunter.com/trends/7-flavours-gift-set.md) - [Unconventional Breath Fresheners](https://www.trendhunter.com/trends/breath-fresheners.md) - [Holistic Mouthwash Formulas](https://www.trendhunter.com/trends/swish-mouthwash.md) - [Gum Protection Mouthwashes](https://www.trendhunter.com/trends/colgate-periogard.md) - [Oil-Based Breath Mints](https://www.trendhunter.com/trends/mintier.md)