# Free-From Children's Haircare Urban Hydration Breath of Fresh Hair Kids is Debuting at Walmart By Michael Hemsworth | Published 2023-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/breath-of-fresh-hair-kids References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2023-09-21T09%3A28%3A00) & [walmart](https://www.walmart.com) Urban Hydration Breath of Fresh Hair Kids is making its debut at [Walmart](https://www.trendhunter.com/trends/sky-organics-haircare-products) locations to provide parents with the perfect way to support their children's haircare needs. The products include the Co-Wash and Conditioner, Detangler, Leave-In Conditioner and Styling Lotion, which are each formulated with [textured hair in mind](https://www.trendhunter.com/trends/texture-inclusive-haircare). The products are each crafted with [plant-based ingredients](https://www.trendhunter.com/trends/california-naturals) like avocado oil, vanilla extract and honey, while also boasting a paraben-free formula. The products are thus a great option for parents to provide to youngsters as a way to elevate shower or bath time. CEO Psyche Terry spoke on the launch of Urban Hydration Breath of Fresh Hair Kids at Walmart saying, "It's been a journey working with Walmart. I’ll never forget one of my first meetings, 10+ years ago, driving to Bentonville with my newborn baby in the backseat. That baby is nearly 13 years old and now has 2 more siblings. When it comes to making care that is tangle-free and lavender fresh we’ve got it figured out and couldn’t be more excited to represent small Black Owned Businesses that are growing at Walmart." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 36% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Free-from Children's Haircare:** The launch of Urban Hydration Breath of Fresh Hair Kids at Walmart introduces a new trend in providing parents with plant-based haircare products for their children. - **Textured Hair Products:** Urban Hydration Breath of Fresh Hair Kids offers a range of products specially formulated with avocado oil and honey to cater to the needs of textured hair. - **Small Black Owned Businesses:** Urban Hydration's partnership with Walmart highlights the trend of supporting and promoting small Black owned businesses in the haircare industry. ### Who This Affects Most - **Children's Haircare:** The launch of Urban Hydration Breath of Fresh Hair Kids provides a disruptive innovation opportunity in the children's haircare industry by offering plant-based, paraben-free products. - **Beauty and Personal Care:** The introduction of Urban Hydration Breath of Fresh Hair Kids showcases a disruptive innovation opportunity in the beauty and personal care industry by catering to the needs of textured hair. - **Retail (walmart):** Walmart's partnership with Urban Hydration Breath of Fresh Hair Kids represents a disruptive innovation opportunity in the retail industry by supporting and promoting small Black owned businesses. ## Related on Trend Hunter - [Nourishing Haircare Oils](https://www.trendhunter.com/trends/sky-organics-haircare-products.md) - [Free-From Kids Haircare](https://www.trendhunter.com/trends/niles-chaz.md) - [Whimsical Hygiene Expansions](https://www.trendhunter.com/trends/clean-age-1.md) - [Black-Owned Curl Brands](https://www.trendhunter.com/trends/soft-curl-defining-mousse.md) - [Free-From Kids Haircare Ranges](https://www.trendhunter.com/trends/desert-essence-for-kids.md) - [Black-Owned Haircare Collections](https://www.trendhunter.com/trends/curldaze.md) - [Affordable Targeted Haircare](https://www.trendhunter.com/trends/being-haircare.md) - [Gen Alpha Bath Brands](https://www.trendhunter.com/trends/splash.md) - [Clean Transparent Baby Care](https://www.trendhunter.com/trends/clearforme.md)