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# Fresh Breath Fruits
South Korean Researchers are Developing Breath-Freshening Apples

By Michael Hines | Published 2011-05-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/breath-freshening-apple
References: [uniquedaily](http://uniquedaily.com/2011/05/breath-freshening-mini-apple/) & [metro](http://www.metro.co.uk/weird/862750-south-korea-breeds-breath-freshening-mini-apple-to-help-strangers-kiss)

South Korean researchers are developing a breath-freshening apple designed to get people to eat more fruit. The breath-freshening apples have been dubbed "Kiss Apples" and each will be about the size of a ping pong ball.

If the South Koreans put the department of Rural Development Administration on the task of developing a breath-freshening apple, then you know they mean serious business. While the approach is rather unorthodox, I like how it is rooted in getting people to eat healthier. I eat as many apples as anyone I know, but even I would up my intake if I could fit [multiple apples in my pocket](https://www.trendhunter.com/trends/swishables) and if they freshened my breath. Unfortunately, there's no set time for this project's completion, which means that you will have to continue pounding [apple-flavored mints](https://www.trendhunter.com/trends/apple-pie-toothpaste) for the time being.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 3% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Breath-freshening Fruits:** Developing fruits with natural breath-freshening properties.
- **Convenience Savvy Snacks:** Creating snack-sized fruits for on-the-go consumption.
- **Personalized Health Foods:** Developing food products tailored to individual health needs.

### Where This Applies

- **Food and Beverage:** Opportunity for food and beverage companies to develop innovative fruit products with added benefits.
- **Health and Wellness:** Potential for health and wellness industry to explore the development of natural breath-freshening products.
- **Technology:** Chance for technology companies to create an app or device that measures and improves breath freshness.

## Related on Trend Hunter

- [Apple-Citrus Toothpastes](https://www.trendhunter.com/trends/quince-and-apple-toothpaste.md)
- [Juicy Fruit Toothpastes](https://www.trendhunter.com/trends/apple-kiwi-toothpaste.md)
- [Apple-Pomegranate Toothpastes](https://www.trendhunter.com/trends/apple-pomegranate-toothpaste.md)
- [Functional Breath Mints](https://www.trendhunter.com/trends/nude-mints.md)
- [Popping Breath Mints](https://www.trendhunter.com/trends/breathrox-breath-mints.md)
- [Crisp Apple Toothpastes](https://www.trendhunter.com/trends/miffy-sweet-apple-toothpaste.md)
- [Probiotic Breath Sprays](https://www.trendhunter.com/trends/ceelike.md)
- [Eco-Friendly Breath Fresheners](https://www.trendhunter.com/trends/extrastrength-breath-freshener.md)
- [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md)
