# Natural Breastfeeding Bottles Medela's 'Calma' Bottle Emulates the Natural Rhythms of Nursing By Laura McQuarrie | Published 2016-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breastfeeding-bottle References: [medela](https://www.medela.com/breastfeeding/products/feeding/calma) 'Calma' is the name of a natural breastfeeding bottle from [Medela](https://www.trendhunter.com/trends/medela-organics-collection) with a design that emulates the natural experience of feeding from a mother's breast. Medela notes that: "It does not interfere with breastfeeding and lets your baby feed the way they learned at the breast, which makes switching from breast to Calma and back easy." The BPA-free one-size-fits-all breastfeeding bottle was developed with aid from [breastfeeding experts](https://www.trendhunter.com/trends/the-feeding-room) from the Hartmann Human Lactation Research Group at the [University of Western Australia](https://www.trendhunter.com/trends/coconutbased-infant-formula). This innovative bottle design makes it possible for infants to drink, pause and breathe with the natural behaviors and rhythms they learned while breastfeeding. Thanks to a special venting system in the bottle, an infant is prevented from intaking air during a feeding session to promote a safe drinking experience. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Natural Breastfeeding Bottle Design:** The design of breastfeeding bottles that mimic the natural feeding experience of a mother's breast offers opportunities for innovation and market growth. - **Bpa-free Infant Feeding Products:** The demand for safe and eco-friendly infant feeding products presents opportunities for the development of innovative and sustainable materials and designs. - **Collaborations with Breastfeeding Experts:** Collaborations with breastfeeding experts offer opportunities for developing evidence-based and effective feeding products and promoting trust and credibility among consumers. ### Sectors Adopting This - **Baby Products Industry:** Natural breastfeeding bottles and other innovative feeding products can potentially disrupt the baby products industry by meeting the needs and preferences of health-conscious and eco-conscious parents. - **Healthcare Industry:** Breastfeeding experts and healthcare providers can collaborate on the development and promotion of innovative infant feeding products that support a safe and healthy feeding experience. - **Academic Research Industry:** Collaborations between bottle manufacturers and academic research institutions such as the Hartmann Human Lactation Research Group present opportunities for advancing research on human lactation and infant feeding behavior. ## Related on Trend Hunter - [Anti-Colic Baby Bottles](https://www.trendhunter.com/trends/thyseed.md) - [Fluttering Breast Pumps](https://www.trendhunter.com/trends/naturalwave-double-electric-breast-pump.md) - [Breastfeeding Booster Shields](https://www.trendhunter.com/trends/flow-nipple-shield.md) - [Sustainable German Baby Lines](https://www.trendhunter.com/trends/super-pharm.md) - [Self-Warming Baby Bottles](https://www.trendhunter.com/trends/yoomi-solace.md) - [Smart-Designed Baby Bottle Warmers](https://www.trendhunter.com/trends/smartdesigned-baby-bottle-warmer.md) - [Self-Warming Baby Bottle Systems](https://www.trendhunter.com/trends/ember-baby-bottle.md) - [Humanized Baby Formulas](https://www.trendhunter.com/trends/humanized-baby-formula.md) - [Vegan Breastfeeding Skincare](https://www.trendhunter.com/trends/medela-organics-collection.md)