# Bathroom Breastfeeding Ads A Mock Breastfeeding Ad Campaign Aims to Reduce Societal Stigma By Alyson Wyers | Published 2014-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breastfeeding-ad-campaign References: [refinery29](http://www.refinery29.com/2014/05/67634/breastfeeding-ad-campaign) & [behance.net](http://www.behance.net/gallery/16685319/When-Nurture-Calls-Campaign-) Despite existing legislation in all 50 states that allows breastfeeding in public or prohibits nursing mothers from being arrested for indecent exposure, this breastfeeding ad campaign is still necessary to change the mindset of the general public. In many places, breastfeeding in public is still considered controversial, which means moms who nurse in restaurants or on public transportation are often harassed or discriminated against. A mock breastfeeding ad campaign developed by students at the [University of North Texas](https://www.trendhunter.com/trends/00-reasons-needed) called 'When Nature Calls' illuminates this issue with snarky, restaurant specific copy. Many breastfeeding moms feel forced to feed their babies in secluded spaces like [public bathrooms](https://www.trendhunter.com/trends/the-feeding-room), which is why each of the three images features a woman and her child in a washroom stall. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Breastfeeding Normalization:** Opportunity for businesses to create campaigns and initiatives that promote breastfeeding as a natural and acceptable practice in public. - **Public Breastfeeding Support:** Opportunity for industries to develop products and services that cater to the needs of breastfeeding mothers in public spaces. - **Awareness and Education:** Opportunity for organizations to raise awareness and educate the general public about the benefits and importance of breastfeeding in public. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunity for companies to create inclusive and empowering advertising campaigns that celebrate breastfeeding in public. - **Hospitality and Food Services:** Disruptive innovation opportunity for restaurants and food establishments to create breastfeeding-friendly environments and services. - **Healthcare and Well-being:** Disruptive innovation opportunity for healthcare organizations to provide support and resources to breastfeeding mothers in public spaces. ## Related on Trend Hunter - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Relaxed Outdoor Breastfeeding Seats](https://www.trendhunter.com/trends/bamo-chair.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Airline Employee Nursing Kits](https://www.trendhunter.com/trends/nursing-cover.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md)