# Self-Care Cancer Ads These Ads Cleverly Show How Painless Breast Self-Exams Can Be By Laura McQuarrie | Published 2015-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breast-self-exam References: [coloribus](http://www.coloribus.com/adsarchive/prints/mercadinhos-sao-luiz-gym-20750905/) This series of print advertisements from Mercadinhos São Luiz shows just how simple it can be to perform a routine breast self-exam in comparison to other [self-care activities](https://www.trendhunter.com/trends/windows-of-selfcare). The three health ads show women twisting into yoga poses, doing ab crunches on a fitness ball and doing some sets of intense cardio. All of these activities seem extremely strenuous when compared to a self-exam. As the ads put it, this practice is all about "No pain, just gain." The [cancer prevention ads](https://www.trendhunter.com/trends/united-breast-cancer-foundations) are a clever way to call out to women who already actively invest in their health through physical fitness routines, especially since taking a few moments to perform a breast self-exam could prove to be absolutely live-saving someday. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 18% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Simplified Self-care:** Mercadinhos São Luiz's ads promote the trend of simplifying self-care activities to increase engagement. - **Cancer Prevention Awareness:** These ads showcase a trend in cancer prevention efforts that focus on promoting regular self-exams. - **Creative Health Communication:** The use of creative comparisons in the ads reflects a trend in health communication to engage audiences in unexpected and thought-provoking ways. ### Where This Applies - **Healthcare:** The healthcare industry can adopt simplified self-care practices and creative communication tactics to increase engagement in preventive care. - **Advertising:** Creative and thought-provoking ads can disrupt traditional advertising strategies and increase awareness for important health issues. - **Fitness:** The fitness industry can collaborate with cancer prevention campaigns to promote regular self-exams as part of a comprehensive health routine. ## Related on Trend Hunter - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md) - [Melanoma Signs-Inspired Snacks](https://www.trendhunter.com/trends/diagnosticookies1.md) - [Breast Health Awareness Apps](https://www.trendhunter.com/trends/know-your-lemons.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md)