# Smart Lactation Devices The 'Babyation' Breast Pump is Designed for Modern Moms By Michael Hemsworth | Published 2016-03-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/breast-pump References: [huffingtonpost](http://www.huffingtonpost.ca/2016/03/17/breast-pump-babyation_n_9486482.html) & [kickstarter](https://www.kickstarter.com/projects/1742611490/babyation-re-imagining-the-breast-pump-for-todays) Despite so much innovation in the new mom market, breast pumps have remained relatively the same until now thanks to the 'Babyation' pump. Currently being funded on [Kickstarter](https://www.trendhunter.com/trends/gianna-lullume-baby-soother), the revolutionary pump is designed to be a quiet, discreet way to pump when out of the house (or even when at home). The pump connects to the [accompanying smartphone app](https://www.trendhunter.com/trends/maia) to enable moms to gain better control over their lactation. The secret to the 'Babyation' breast pump's success is the shifting of pumping equipment; rather than hanging off the breast, the pump shifts the gear to a more comfortable location. Best of all, the portion that affixes to the mother's breast has a low-profile, it's heavy and offers enhanced comfort for extended pumping sessions. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Smart Lactation Devices:** The 'Babyation' breast pump introduces a smart and discreet solution for pumping, revolutionizing the traditional breast pump design. - **Improved Pumping Control:** The accompanying smartphone app allows moms to have better control over their lactation journey, enabling them to personalize their pumping experience. - **Enhanced Comfort and Mobility:** The 'Babyation' breast pump offers a low-profile and comfortable design, allowing for extended pumping sessions and the ability to pump on the go. ### Sectors Adopting This - **Maternity Products:** Maternity product manufacturers should consider incorporating smart technology and discreet designs into their breast pump offerings to meet the changing needs and preferences of modern moms. - **Healthcare Technology:** Companies in the healthcare technology industry have an opportuniry to develop innovative solutions that improve the breast pumping experience and offer greater control and convenience for nursing mothers. - **Apparel and Accessories:** Apparel and accessory brands can explore partnerships with breast pump manufacturers to create stylish and comfortable accessories that enhance the overall pumping experience for new moms. ## Related on Trend Hunter - [Hands-Free Breast Pumps](https://www.trendhunter.com/trends/momcozy-mobile-style.md) - [Convenience-Focused Double Breast Pumps](https://www.trendhunter.com/trends/double-breast-pump.md) - [Affordable Portable Breast Pumps](https://www.trendhunter.com/trends/affordable-portable-breast-pump.md) - [Dynamic Lactation Devices](https://www.trendhunter.com/trends/mammaease.md) - [Ultra-Compact Breast Pumps](https://www.trendhunter.com/trends/momcozy-m5.md) - [Revolutionary Wearable Breast Pumps](https://www.trendhunter.com/trends/muu-pump.md) - [Fluttering Breast Pumps](https://www.trendhunter.com/trends/naturalwave-double-electric-breast-pump.md) - [On-the-Go Hands-Free Pumps](https://www.trendhunter.com/trends/momcozy-m9.md) - [All-in-One Wearable Pumps](https://www.trendhunter.com/trends/willow-360.md)