# Breast Milk Ice Cream PETA Asks Ben & Jerry's To Use Human Dairy By Bianca | Published 2008-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breast-milk-ice-cream-ben-jerrys-peta References: [pirate4x4](http://www.pirate4x4.com/forum/showthread.php?referrerid=57133&t=718139) PETA is asking Ben and Jerrys to use breast milk as a substitute for the dairy in their ice cream, one of many [crazy publicity stunts](http://www.trendhunter.com/trends/peta-protests) by the animal rights activists. Tracy Reiman, PETA's executive vice president, sent a letter to Ben Cohen and Jerry Greenfield regarding the human dairy campaign today. "The fact that human adults consume huge quantities of [dairy products](https://www.trendhunter.com/trends/peanut-butter-ice-cream) made from milk that was meant for a baby cow just doesn't make sense," Tracy Reiman said. "Everyone knows that 'the breast is best,' so [Ben & Jerry's](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars) could do consumers and cows a big favor by making the switch to breast milk." Ben and Jerry's answered with, "We applaud PETA's novel approach to bringing attention to an issue, but we believe a mother's milk is best used for her child." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 71% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Human Dairy:** Opportunity to explore the use of breast milk as a substitute for dairy in various food products. - **Animal Rights Activism:** Potential to tap into the growing consumer demand for cruelty-free and ethical products. - **Novel Marketing Campaigns:** Innovation in unconventional advertising strategies to generate buzz and attract attention to products or causes. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunities to develop alternative food products using breast milk or address consumer concerns regarding dairy production. - **Health and Wellness:** Potential for disruption in the breastfeeding industry with the emergence of breast milk alternatives for various applications. - **Advertising and Marketing:** Opportunity to create unique and attention-grabbing campaigns that resonate with consumers and contribute to brand awareness and advocacy. ## Related on Trend Hunter - [Breast Milk Ice Creams](https://www.trendhunter.com/trends/frida.md) - [Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/oat-based-1.md) - [Plant-Based Oatmeal Frozen Treats](https://www.trendhunter.com/trends/oatmeal-dream-pie.md) - [Crowd-Pleasing Non-Dairy Desserts](https://www.trendhunter.com/trends/strawberry-cheezecake.md) - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Animal-Free Dairy Desserts](https://www.trendhunter.com/trends/animalfree-frozen-dairy-dessert.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Animal-Free Beverages](https://www.trendhunter.com/trends/cowabunga.md) - [Dairy-Free Ice Cream Trucks](https://www.trendhunter.com/trends/dairy-deprogramming-zone.md)