# Implicit Slimming Campaigns NY Health Markets Breast-Feeding for Weight Loss By Amelia Roblin | Published 2010-09-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/breast-feeding-for-weight-loss References: [bit.ly](http://bit.ly/a0YYJn) Nursing your child comes with many benefits for the infant, but it’s surprising that the the New York State Department of Health is pushing the campaign on moms to promote breast-feeding for weight loss. Targeting [expectant mothers](https://www.trendhunter.com/trends/the-b-is-for-bobbie), especially from low-income communities, this educational video seems to be a bit of a skewed stretch for an educational message to promote family health. Opening just like half a million [weight-loss infomercials](https://www.trendhunter.com/trends/atkins-way) on TV, this [breast-feeding endorsement ad](https://www.trendhunter.com/trends/flow-nipple-shield) seems blatantly directed at the obesity crisis. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 5% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Weight-loss Breastfeeding:** There is an opportunity for a disruptive innovation in the breastfeeding industry to cater to mothers wanting to lose weight. - **Implicit Weight-loss Campaigns:** There is a trend towards marketing breastfeeding as a way to lose weight, creating openings for a disruptive innovation in the health and wellness industry. - **Low-income Breastfeeding:** The push to promote breastfeeding among low-income communities represents an opportunity for a disruptive innovation in the healthcare industry to provide affordable lactation support. ### Industries Being Reshaped - **Breastfeeding:** The breastfeeding industry can benefit from creating products and services specifically targeting weight-loss conscious mothers. - **Health and Wellness:** There is an opportunity for a disruptive innovation in the health and wellness industry to market breastfeeding as a weight-loss solution. - **Healthcare:** Low-income communities can benefit from a disruptive innovation in the healthcare industry that provides affordable lactation support to promote breastfeeding. ## Related on Trend Hunter - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md) - [Empowering Shake Campaigns](https://www.trendhunter.com/trends/oomph-for-your-boomph.md) - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Infant Digestive Health Campaigns](https://www.trendhunter.com/trends/infant-digestive-health.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Organic Milk-Focused Campaigns](https://www.trendhunter.com/trends/this-milk-means-business.md) - [Parental Advocacy Campaigns](https://www.trendhunter.com/trends/the-b-is-for-bobbie.md)