# Breast Cup Sized Cups For Cancer By Anya | Published 2006-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cup-sized-cups-for-cancer References: [fashionandstyle.blogspot](http://fashionandstyle.blogspot.com/2006/10/cup-sized-cups.html) & [stevens.co.nz](http://www.stevens.co.nz/index.php/pi_pageid/98) New Zealand homewares retailer has paired up with the New Zealand Breast Cancer Trust in a new initiative to raise funds for [breast cancer research](https://www.trendhunter.com/trends/breast-cancer-research-foundation1) . They have just released a set of [coffe cups](https://www.trendhunter.com/trends/shade-akanbi) inspired by bra sizes with each set sold raising $5.00 to help fund research . Everything is covered from AA perfect for espresso , B for the breakfast staple the long black , C is great for a cappuccino whilst the larger D is latte friendly. The concept was thought up by Maria Lishman of Advertising Agency Colenso BBDO and is a great example of creative ideas working for [community benefit](https://www.trendhunter.com/trends/hats-for-hope-movement) . ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Coffee Cup Fundraising:** A trend of using coffee cups as a platform for fundraising, such as the bra-sized cups for breast cancer research, presents a disruptive innovation opportunity in the charity sector. - **Creative Collaborations:** The collaboration between a homewares retailer and a breast cancer trust to create bra-sized coffee cups demonstrates the potential for disruptive innovation through unique partnerships. - **Cause-driven Products:** The release of coffee cups inspired by bra sizes to support breast cancer research highlights the rising trend of cause-driven products, presenting disruptive innovation opportunities for businesses to align their offerings with social causes. ### Where This Applies - **Retail:** The retail industry can leverage the trend of cause-driven products and creative collaborations to create innovative fundraising initiatives that engage customers and support philanthropic causes. - **Charity:** The charity sector can explore the disruptive innovation potential of coffee cup fundraising campaigns, partnering with businesses to raise funds for various causes while offering unique products to supporters. - **Advertising:** The advertising industry can capitalize on the trend of creative collaborations by facilitating partnerships between businesses and charitable organizations, resulting in impactful campaigns that generate awareness and drive donations. ## Related on Trend Hunter - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Breast Cancer Awareness Cocktails](https://www.trendhunter.com/trends/tatatini.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Cancer Awareness CPG Packaging](https://www.trendhunter.com/trends/unilever-pink-packaging.md) - [Breast Cancer-Supporting Cannabis Products](https://www.trendhunter.com/trends/breast-cancer-research-foundation1.md)