# Cancer Awareness Apparel This Breast Cancer Tee Urges People to Save the Cans By Vasiliki Marapas | Published 2013-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cancer-tee References: [fancy](http://fancy.com/things/470371604346442037/Save-the-Cans-Mens) & [clothltd](http://clothltd.com/shop/save-the-cans-crew-top-mens) At first glance, this [breast cancer tee](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection) looks like recycling-advocating apparel, with the phrase "save the cans" emblazoned on it. However, upon closer inspection you'll notice that the t-shirt features the [trademark pink accents](https://www.trendhunter.com/trends/toufayan-bakeries1) of the [Breast Cancer Society](https://www.trendhunter.com/trends/breast-cancer-research-foundation), and the 'cans' in question are titled "Double D's - blonde bombshell," (with their signature logo worked in there) in reference to something other than a soda can. Whether or not you're a busty D-cup blonde or an under-the-radar B-cup Brunette, Cloth LTD (the shirt's manufacturer) wants your 'cans' to be healthy. Proceeds of the shirt are donated to those currently battling the disease and also towards finding a cure. This cheeky shirt is available to men and women who wish to be charitable. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Breast Cancer Awareness:** There is an opportunity for disruptive innovation in creating innovative and impactful ways to raise awareness and support for breast cancer. - **Charitable Apparel:** The trend of creating apparel items that support a cause or charity presents an opportunity for disruptive innovation in designing unique and meaningful products. - **Cheeky Messaging:** There is an opportunity for disruptive innovation in using humorous and cheeky messaging to draw attention to important causes and engage consumers. ### Where This Applies - **Apparel Manufacturing:** The apparel manufacturing industry can embrace disruptive innovation by incorporating charitable initiatives and unique messaging into their products. - **Non-profit Fundraising:** Non-profit organizations focusing on cancer research and awareness can explore disruptive innovation opportunities in partnering with apparel companies to create fundraising products. - **Cause Marketing:** The cause marketing industry can leverage disruptive innovation by developing creative strategies to promote and market apparel items that support charitable causes. ## Related on Trend Hunter - [Breast Cancer Awareness Cocktails](https://www.trendhunter.com/trends/tatatini.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Cancer Awareness CPG Packaging](https://www.trendhunter.com/trends/unilever-pink-packaging.md) - [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Breast Cancer Awareness Coffees](https://www.trendhunter.com/trends/charitable-donation-campaign.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Cancer Awareness-Supporting Cannabis Initiatives](https://www.trendhunter.com/trends/ethos-cannabis.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md)