# Tex-Mex Cancer Campaigns Just in Queso Launches a Campaign for Breast Cancer Research Foundation By Kanesa D | Published 2022-10-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cancer-research-foundation References: [nrn](https://www.nrn.com/fast-casual/just-queso-foundation-launches-fall-campaign-support-breast-cancer-research-foundation) & [tijuanaflats](https://www.tijuanaflats.com/)  Tijuana Flats has announced the launch of a six-week-long charitable campaign in support of the [Breast Cancer Research Foundation](https://www.trendhunter.com/trends/breast-cancer-research-foundation1) (BCRF). By partnering with the [Just in Queso Foundation](https://www.trendhunter.com/trends/alchemist-just-say-gay), Tijuana Flats customers will be given the opportunity to round up their order to the next dollar amount, donate in-store or online, or purchase a bottle of [Tijuana Flats’](https://www.trendhunter.com/trends/kickin-chicken-flautas) ‘Limited-Edition Smack Sweet’ hot sauce. Through the Just in Queso Foundation, all round-it-up contributions, monetary donations made in-person and online, and purchases of hot sauce will benefit the Breast Cancer Research Foundation. “Tijuana Flats has donated more than $1 million to BCRF, the highest-rated breast cancer organization in the U.S.,” said BCRF President and CEO Myra Biblowit. “[...] By partnering with BCRF, Tijuana Flats is making a real and tangible impact on moving research forward. Together, we will bring the end of breast cancer into focus.” Image Credit: Tijuana Flats ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 8% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Charitable Campaigns:** Businesses could explore partnering with charities or creating their own charitable campaigns to support causes their customers care about. - **Round-up Programs:** Businesses could implement round-up programs, where customers can round up their purchase to the nearest dollar to donate to a cause, as a way to encourage charitable giving. - **Cause-related Products:** Businesses could develop cause-related products, such as Tijuana Flats' 'Limited-Edition Smack Sweet' hot sauce, to raise money for charitable causes while also promoting their brand. ### Where This Applies - **Restaurant Industry:** Restaurants could implement charitable campaigns or introduce cause-related products as a way to give back to their community and attract socially conscious customers. - **Nonprofit Industry:** Nonprofits could explore partnerships with businesses to create mutually beneficial campaigns that raise awareness and funds for their causes. - **Retail Industry:** Retail businesses could introduce round-up programs or cause-related products to encourage customer loyalty while also supporting charitable causes. ## Related on Trend Hunter - [Cancer Awareness-Raising Tacos](https://www.trendhunter.com/trends/baja-style-shrimp-tacos.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Breast Cancer Awareness Cocktails](https://www.trendhunter.com/trends/tatatini.md) - [Restaurant-Owned Charities](https://www.trendhunter.com/trends/taco-bell-foundation.md) - [Breast Cancer-Supporting Mezcals](https://www.trendhunter.com/trends/convite.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md) - [QSR-Backed Community Grants](https://www.trendhunter.com/trends/taco-bell-8.md)