# Self-Censoring Cancer PSAs This Breast Cancer PSA Describes French Slang Words for Breasts By Christopher Magsambol | Published 2015-09-23 | Updated 2015-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cancer-psa References: [adweek](http://www.adweek.com/adfreak/playful-cancer-psa-teaches-you-almost-every-french-nickname-breasts-sfw-167099) & [youtu.be](https://youtu.be/5OoyR5JpcIA) This breast cancer awareness [PSA](https://www.trendhunter.com/trends/centre-for-child-protection) uses bright vibrant colors and upbeat music to playfully address a serious matter. The PSA features a series of famous French female personalities covering their breasts with random objects, and reciting slang words for breasts. The ads end by urging women to get a breast screening. The PSA also promotes the statistic that if detected early, 90% of breast cancers can be cured. The PSA was shot for [Breast Cancer Awareness Month](https://www.trendhunter.com/trends/know-your-lemons) in October and was done by coffee brand Carte Noire in conjunction with BETC and the [Pink Ribbon Foundation](https://www.trendhunter.com/trends/charitable-donation-campaign). The team behind the PSA didn't want to produce something negative and opted for a cheeky, encouraging video. In making the video, the team wanted to approach breast cancer in an uplifting and feminine way. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 12% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Playful Psas:** Using bright colors and upbeat music in PSAs to address serious matters in a playful manner. - **Celebrity Endorsements:** Featuring famous personalities in PSAs to capture attention and raise awareness for important causes. - **Uplifting Messaging:** Creating PSAs that focus on positivity and encouragement rather than negativity. ### Industries Being Reshaped - **Advertising:** Exploring innovative ways to create impactful PSAs that grab audience attention and effectively deliver the message. - **Breast Cancer Awareness:** Developing unique campaigns and PSAs to promote early detection and encourage women to get screened for breast cancer. - **Marketing and Branding:** Strategizing creative approaches to build brand awareness through socially conscious advertising and partnerships. ## Related on Trend Hunter - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Breast Cancer Awareness Cocktails](https://www.trendhunter.com/trends/tatatini.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Cancer Awareness CPG Packaging](https://www.trendhunter.com/trends/unilever-pink-packaging.md) - [Uplifting Breast Cancer Initiatives](https://www.trendhunter.com/trends/uncovered-project.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md)