# Pink For Breast Cancer Jell-O & CoolWhip Get Krafty By Bianca | Published 2007-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cancer-jell-o-coolwhip References: [kraftcanada](http://www.kraftcanada.com/en/ProductsPromotions/Promotions/BreastCancerAwareness.htm) [Kraft](https://www.trendhunter.com/trends/pure-jl-kraft) Canada has launched a new campaign in support of Breast Cancer Awareness Month, bringing together Cool Whip and Jell-o to concoct a sweet pink dessert. Kraft came up with a recipe for Creamy Jell-O Layers, available via the source link, involving nothing more than [pink Jell-O powder](https://www.trendhunter.com/trends/jell-o-1) and frozen Cool Whip Whipped Topping. And, of course, for those watching their waist lines, they also provided a lower calorie version. The campaign is in support of the [Canadian Breast Cancer Society](http://www.bcsc.ca), and offers links to more health information and an option to make a donation to the organization. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Breast Cancer Awareness:** Incorporate the promotion of breast cancer awareness into products or services. - **Cause Marketing:** Collaborate with organizations or charities to promote a cause and raise funds. - **Healthy Alternatives:** Develop lower calorie or healthier versions of popular products or recipes. ### Sectors Adopting This - **Food and Beverage:** Explore opportunities to create pink-themed products or campaigns in the food and beverage industry. - **Nonprofit Organizations:** Partner with nonprofit organizations to raise awareness and funds through cause marketing. - **Health and Wellness:** Cater to health-conscious consumers by offering healthier alternatives in the health and wellness industry. ## Related on Trend Hunter - [Gelatin Dessert Jelly Beans](https://www.trendhunter.com/trends/jello-jelly-beans.md) - [Cancer Awareness CPG Packaging](https://www.trendhunter.com/trends/unilever-pink-packaging.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Colorful Gelatin Dessert-Inspired Furniture](https://www.trendhunter.com/trends/the-jelly-collection.md) - [Next-Gen Gelatin Desserts](https://www.trendhunter.com/trends/gelee.md) - [Cancer Research-Supporting Pretzels](https://www.trendhunter.com/trends/pretzel-ribbons.md) - [Magical Pink Whipped Creams](https://www.trendhunter.com/trends/wicked-for-good-x-classic-cream.md) - [Cancer Awareness Protein Bars](https://www.trendhunter.com/trends/fitcrunch-strawberry-strudel.md) - [Cancer Awareness Bakery Branding](https://www.trendhunter.com/trends/toufayan-bakeries.md)