# Fashion Targets Breast Cancer Natalie Imbruglia with Sass & Bride By mediterranean | Published 2008-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cancer-imbruglia-sass References: [net-a-porter](http://www.net-a-porter.com/product/30400) & [fashiontargetsbreastcancer](http://www.fashiontargetsbreastcancer.com) In an increasing trend of fashion and celebrities helping the fight against AIDS and cancer, [Sass & Bide](http://www.sassandbide.com) has teamed up with Aussie singer **Natalie Imbruglia** to help [Fashion Targets Breast Cancer](http://www.fashiontargetsbreastcancer.com)- a charity close to Sass & Bide designer Heidi Middleton's heart. Middleton was diagnosed with breast cancer last year. Now recovering, she along with Sarah-Jane Clarke her partner at Sass & Bide have designed a punky, Eighties vibe tank dress entitled , 'The Mad Ones' available exclusively at [net-a-poter](http://www.net-a-porter.com/product/30400). See more stories about fashion & celebs helping raise awareness and funds to fight serious diseases: ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Fashion for a Cause:** Celebrities and fashion brands team up to fight against serious diseases through awareness and fundraising. - **Charitable Collaborations:** Fashion brands collaborate with charities to create exclusive collections with proceeds going towards medicinal research and care. - **Celebrity-endorsed Fundraising:** Celebrities utilize their platforms to raise awareness and funds for medicinal research and care. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can leverage their resources and audience to create positive change and advance medical research. - **Non-profit Industry:** Non-profit organizations can partner with fashion brands and celebrities to leverage their influence and raise funds for important causes. - **Pharmaceuticals Industry:** Pharmaceutical companies can partner with charitable organizations to invest in medical research and promote awareness about serious diseases. ## Related on Trend Hunter - [Awareness-Raising Silk Bedding Lines](https://www.trendhunter.com/trends/national-breast-cancer-foundation.md) - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Post-Surgery Undergarment Collections](https://www.trendhunter.com/trends/postsurgery-undergarment.md) - [Model-Launched Pet Brands](https://www.trendhunter.com/trends/tate-taylor.md) - [Cancer Awareness Shopping Bundles](https://www.trendhunter.com/trends/asda-tickled-pink.md)