# Awareness-Raising Sweatshirts This Fashionable Breast Cancer Hoodie Encourages Early Detection By Alyson Wyers | Published 2016-05-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cancer-hoodie References: [fastcocreate](http://www.fastcocreate.com/3059470/image-of-the-day/the-sisterhoodie-is-a-stylish-breast-cancer-awareness-reminder-you-can-wear) & [thesisterhoodie](https://thesisterhoodie.com/) This subtle breast cancer hoodie is a fashionable way to raise awareness for women's health. Designed by Peter Som, the Sisterhoodie is a [collaborative charity effort](https://www.trendhunter.com/trends/willy-chavarria-2) in which all profits go to the [National Breast Cancer Foundation](https://www.trendhunter.com/trends/power-in-pink). Intended to bring everyday awareness to the cause, the philanthropic garment is part of a larger early detection campaign created by ad agency [Ogilvy & Mather](https://www.trendhunter.com/trends/sun-safety-installation) New York. The stylish breast cancer hoodie has a "tri-blend construction." The hooded sweatshirt has a zipper up the front with mostly gray coloring, save for a pink section across the chest. The pockets are also in the bust area, moving up from their usual spot at the waist, to further draw attention to the incurable disease-affecting area. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Awareness Apparel:** Creating stylish clothing items that raise awareness for a specific cause or charity. - **Collaborative Charity Efforts:** Partnering with designers and organizations to create philanthropic garments that support a specific cause. - **Philanthropy-driven Marketing Campaigns:** Using marketing campaigns to promote charitable causes and encourage consumer participation. ### Where This Applies - **Fashion Industry:** Opportunity for designers to create clothing that combines style and social awareness. - **Nonprofit Sector:** Chance for nonprofit organizations to collaborate with designers and create merchandise for fundraising. - **Advertising and Marketing Industry:** Potential to develop innovative marketing campaigns that raise awareness and funds for charitable causes. ## Related on Trend Hunter - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Awareness-Raising Silk Bedding Lines](https://www.trendhunter.com/trends/national-breast-cancer-foundation.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md)