# Busty Awareness Campaigns The Breast Cancer Foundation Ad Campaign is Super Quirky By Zoe Badley | Published 2010-09-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cancer-foundation-ad References: [bumbumbum.me](http://bumbumbum.me/2010/08/30/breast-cancer-foundation-ad-campaign/) & [ddb.sg](http://www.ddb.com.sg/) This is the first time an ad campaign has really struck a nerve. Asking the question ‘Are you obsessed with the right things?’ the [Breast Cancer Foundation](https://www.trendhunter.com/trends/breast-cancer-research-foundation) Ad tackles an extremely serious issue while being clever. The pictorials feature three different issues painted onto a woman’s chest, including the dreaded [big butt](https://www.trendhunter.com/trends/ultimate-butt), pimples, and the bad hair day dilemma. The purpose of each one is to spread awareness that breast cancer is a more series issue than these meager problems. Fantastic concept! ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Awareness Campaigns:** Awareness campaigns that use creative and quirky approaches to highlight important issues will become increasingly popular. - **Body-positive Advertising:** More brands will embrace body-positive advertising, using diverse models and unconventional messaging to connect with audiences. - **Socially Conscious Marketing:** Marketing campaigns that promote social causes and raise awareness about important issues will continue to resonate with consumers. ### Industries Being Reshaped - **Nonprofit:** Nonprofit organizations can adopt similar creative approaches to traditional awareness campaigns to break through the clutter and engage audiences. - **Beauty and Skincare:** Beauty and skincare brands can expand their messaging to focus more on empowering and building self-confidence in their customers. - **Consumer Packaged Goods (CPG):** CPG brands can incorporate cause marketing into their advertising campaigns to align with consumers' increasing demand for socially conscious products. ## Related on Trend Hunter - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md)