# Mastectomized Barbie Dolls DDB's Breast Cancer Campaign for ALCC is Ethnically Eye-Opening By Meghan Young | Published 2015-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cancer-campaign References: [adeevee](http://www.adeevee.com/2015/01/alcc-breast-cancer-awareness-african-doll-print/) & [ddb](http://www.ddb.com) The ALCC Breast Cancer campaign is eye-opening for more than one reason. Not only does it address the need for early self-exams in order to avoid losing one's life and potentially a body part, which is not something women think about often. It does so in a way that speaks to its target demographic directly. Instead of using a [traditional white Barbie](https://www.trendhunter.com/trends/autistic-barbie), the Breast Cancer campaign focuses on a black one to better represent the Mapunto community the ad agency is based in. Created by [DDB](https://www.trendhunter.com/trends/cheeky-maccas), the ALCC Breast Cancer campaign was art directed by Thiago Alves and Ricardo Traquino with creative direction by André Coelho. It revolves around a simple image, but sends a powerful message about health and diversity. It is an image that will resonate strongly around the world. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Ethnic Representation:** Disruptive innovation opportunity: Create products and campaigns that represent diverse ethnicities in order to better connect with target demographics. - **Body Positivity:** Disruptive innovation opportunity: Develop products and initiatives that promote body positivity and challenge beauty standards. - **Health Awareness:** Disruptive innovation opportunity: Utilize creative advertising and marketing strategies to raise awareness about health issues and promote self-care. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Explore unconventional advertising approaches to generate impactful messages that resonate with diverse communities. - **Toy Manufacturing:** Disruptive innovation opportunity: Design inclusive toys that accurately represent different communities and foster empathy and education. - **Fashion and Beauty:** Disruptive innovation opportunity: Challenge traditional beauty standards and create inclusive fashion and beauty campaigns to empower individuals of all backgrounds. ## Related on Trend Hunter - [Uplifting Breast Cancer Initiatives](https://www.trendhunter.com/trends/uncovered-project.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Inclusion-Focused Doll Collections](https://www.trendhunter.com/trends/barbie-2.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Inclusion-Focused Design Partnerships](https://www.trendhunter.com/trends/barbie-3.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)