# One Breasted Mannequins Breast Cancer Awareness Dolls By Cecilia Biemann | Published 2008-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cancer-awareness-one-breasted-mannequin References: [directdaily.blogspot](http://directdaily.blogspot.com/2008/11/fight-breast-cancer-mannequin.html) This effective [breast cancer awareness campaign](https://www.trendhunter.com/trends/pick-up-your-poop), created by advertising agency Memac Ogilvy in Dubai, saw a [one-breasted mannequin](https://www.trendhunter.com/trends/primark-sophie) placed at lingerie and swimwear boutique, Bare Essentials. Breast self exam tags and stickers were also placed inside the fitting rooms. This is a very creative, high impact campaign in the fight against breast cancer. I’m sure that for many women, seeing a mannequin with one breast, which represents a [post-mastectomy female](https://www.trendhunter.com/trends/postsurgery-undergarment), would hammer the message home that not having their breasts examined regularly can lead to tragic consequences. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 15% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Breast Cancer Awareness:** The trend towards raising awareness about breast cancer is driving innovative campaigns that use creative messaging and visual cues. - **Health Education:** Innovative companies are using creative tactics to educate women about the importance of early detection and regular breast self-exams. - **Social Responsibility:** Companies are recognizing the importance of promoting social responsibility through campaigns that raise awareness about important health issues like breast cancer. ### Where This Applies - **Advertising and Marketing:** Companies with expertise in advertising and marketing are well-positioned to create impactful campaigns that raise awareness about breast cancer and other important health issues. - **Healthcare:** Healthcare professionals and organizations can help drive innovative campaigns to educate women about the importance of breast self-exams and early detection. - **Fashion and Retail:** Retail companies can use their platforms to promote social responsibility and raise awareness about important health issues like breast cancer through innovative campaigns like one-breasted mannequins. ## Related on Trend Hunter - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Cancer Awareness CPG Packaging](https://www.trendhunter.com/trends/unilever-pink-packaging.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/pink-warriors.md)