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# Grabby Cancer Ads
These Breast Cancer Ads Disguise Themselves as Social Media Logos

By Laura McQuarrie | Published 2014-09-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/breast-cancer-ad
References: [designtaxi](http://designtaxi.com/news/369658/Clever-Ads-Show-Tweaked-Social-Media-Logos-Urge-Women-To-Check-Their-Breasts/) & [bcf.org.sg](http://www.bcf.org.sg/)

This creative breast cancer ad series for the [Breast Cancer Foundation](https://www.trendhunter.com/trends/breast-cancer-research-foundation) encourage women to spend less time on social media, and instead get themselves checked out by a doctor. The ads were released for Breast Cancer Awareness Month in October and feature witty taglines that read "If only you checked your breasts as often." Each of the app-shaped icons in the ads feature slightly altered versions of the Twitter, [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) and [Instagram](https://www.trendhunter.com/trends/social-media-censorship) logos that are made to look like grabby hands.

All of these are fairly abstract, but the flesh-colored Instagram logo and its circular elements is definitely the most risqué of the bunch. Still, the ads are a clever way to appeal to a generation that values online interaction and good health.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 57% | Activity: 94% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Creative Health Ads:** Creative health advertisements that utilize social media logos to grab attention and promote important messages.
- **Digital Detox:** The trend of encouraging individuals to reduce their time spent on social media and prioritize their physical health.
- **Witty Taglines:** The use of clever and humorous phrases to capture audience attention and convey important health-related messages.

### Who This Affects Most

- **Healthcare:** Opportunity for healthcare organizations to create innovative advertising campaigns that engage with online-savvy audiences.
- **Advertising & Marketing:** Disruptive advertising techniques that use social media logos in a unique way to promote health awareness and encourage behavioral change.
- **Social Media:** Potential for social media platforms to collaborate with health organizations to raise awareness and provide resources on important health issues.

## Related on Trend Hunter

- [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md)
- [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md)
- [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md)
- [Breast Health Awareness Apps](https://www.trendhunter.com/trends/know-your-lemons.md)
- [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md)
- [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md)
- [Melanoma Signs-Inspired Snacks](https://www.trendhunter.com/trends/diagnosticookies1.md)
- [Cancer Awareness CPG Packaging](https://www.trendhunter.com/trends/unilever-pink-packaging.md)
- [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md)