# Breaking Marketing Molds Risque Valentine's Day Ads By Going Like Sixty | Published 2008-02-05 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/breakthrough-marketing-valentines-day-risque-ads References: [adsoftheworld](http://adsoftheworld.com/forum/exhibition/) Breaking through the clutter of the [mass of advertising](https://www.trendhunter.com/trends/sugar-wood) surrounding [Valentine's Day](https://www.trendhunter.com/trends/valentines-day-gift-selection) is a huge challenge. A few marketers, their works featured in the gallery, are showing various ways of getting your attention, from the sublime to the ridiculous. All are very clever, you'll have to agree. **Implications** - When [advertising a product](https://www.trendhunter.com/trends/axe-campaign), many companies choose to play it safe to not offend or give off the wrong impression. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 91% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Provocative Advertising:** There is an opportunity for companies to break the mold and create more risque advertisements to capture attention in a cluttered market. - **Unconventional Marketing Tactics:** Businesses can experiment with more unconventional marketing tactics to differentiate themselves from their competitors. - **Authentic Branding:** Consumers are increasingly drawn to authentic and transparent branding, creating an opportunity for companies to break away from traditional marketing strategies. ### Industries Being Reshaped - **Marketing and Advertising:** The marketing and advertising industry can embrace more provocative and unconventional tactics in order to stand out in a crowded market. - **Retail:** Retail industries, particularly those that focus on gifting, can create engaging campaigns that authentically showcase their brand and values. - **Hospitality:** The hospitality industry can capitalize on the trend of authentic branding to create unique and memorable experiences for their guests, from personalized packages to immersive events. ## Related on Trend Hunter - [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Playful Valentine's Day Gifts](https://www.trendhunter.com/trends/clever-candy-2024-valentines-day-collection.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)