# Collaboration Outdoor Lifestyle Beers Breakside Brewery Nature Calls Was Created with Columbia By Michael Hemsworth | Published 2026-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakside-brewery-nature-calls References: [stupiddope](https://stupiddope.com/2026/02/columbia-sportswear-and-breakside-brewery-turn-the-wild-into-a-cultural-statement-with-nature-calls/) & [columbia](https://www.columbia.com/t/nature-calls/)  [Breakside Brewery Nature Calls](https://www.trendhunter.com/trends/wheat-beers) beer was create in partnership with [Columbia Sportswear](https://www.trendhunter.com/trends/engineered-for-whatever) as the perfect libation for outdoor adventurers to try out. The beer is brewed with water infused with real bear droppings sourced from a trail in Montana, which are attributed to the American black bear for an unexpected formulation. The beer is thus cheeky and humorous, but also draws a through line to Columbia's [Engineered for Whatever ethos](https://www.trendhunter.com/trends/engineered-for-whatever-ad) that embraces the unpredictable nature of life in the great outdoors. Breakside Brewery Nature Calls beer is a limited time offering that is being offered at a few select events and locations for fans to try and get their hands on. The beer is reported to have a smooth, satisfying recipe with notes of honey and huckleberry in every sip. Image Credit: Columbia / Breakside Brewery ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 80% | Activity: 80% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Experiential Beverages:** Crafting beverages using unconventional ingredients like bear droppings appeals to adventurous consumers seeking unique and memorable drinking experiences. - **Branded Collaborations:** Strategic partnerships between breweries and outdoor lifestyle brands can create limited-edition products that resonate with highly specific lifestyle markets. - **Humor-infused Marketing:** Utilizing comedic elements in product development and marketing can capture consumer interest by creating engaging and relatable brand stories. ### Where This Applies - **Craft Beer:** The craft beer industry benefits from innovation by creating specialty brews with novel ingredients that target niche consumer groups. - **Outdoor Apparel:** Outdoor lifestyle companies expanding into the beverage market can strengthen brand loyalty and diversify their product offerings. - **Event Marketing:** Limited-release products promoted through exclusive events can generate buzz and drive consumer engagement in the lifestyle and beverage sectors. ## Related on Trend Hunter - [Collaborative Work Boots](https://www.trendhunter.com/trends/timberland-pro-x-pabst-blue-ribbon.md) - [Iconic Canadian Brand Collabs](https://www.trendhunter.com/trends/molson-and-roots.md) - [Cookie-Paired Beer Initiatives](https://www.trendhunter.com/trends/beer-badge.md) - [Sustainable Beer Brand Partnerships](https://www.trendhunter.com/trends/environmental-sustainability.md) - [Cocktail-Inspired Beers](https://www.trendhunter.com/trends/kindred-spirits.md) - [Sustainable Coffee Ventures](https://www.trendhunter.com/trends/staten-island.md) - [Pacific Northwest-Inspired IPAs](https://www.trendhunter.com/trends/tide-breaker.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Collaborative Après Ski Collections](https://www.trendhunter.com/trends/lone-river-beverage.md)