# Pop-Locking Lookbooks Extra Butter Use BREAKS KRU for Mishka's 2010 Lookbook By Ryan Hinkson | Published 2010-04-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/breaks-kru-mishka References: [hypebeast](http://hypebeast.com/2010/04/extra-butter-breaks-kru-mishka-2010-spring-lookbook/) & [mishkanyc](http://mishkanyc.com/bloglin/2010/04/10/extra-butter-x-breaks-kru-мишка-spring-2010-lookbook/) This collaboration between BREAKS KRU, Mishka and Extra Butter is a great example of how a breakdancing crew, a [clothing line](https://www.trendhunter.com/trends/day-3-capsule-2) and a retailer can make visual magic. The photo shoot is for Mishka's Spring 2010 line and it's packed with pop-locking goodness. The BREAKS KRU strike a bevy of high-energy moves while dipped from head to toe in Mishka's latest. The [pop-locking lookbook](https://www.trendhunter.com/trends/gap-and-parker-posey) was done in-house by Extra Butter and will sure bring plenty of folks into the store so they can look like the BREAKS KRU even if they can't pull off the moves. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Pop-locking Lookbooks:** Combining fashion photoshoots with the art of breakdancing to create eye-catching visual marketing tools. - **Collaborative Branding:** Partnering with a niche subculture to create limited edition clothing lines or photo shoots that attract a specific audience. - **In-house Visual Storytelling:** Creating unique and personalized marketing materials in-house to effectively showcase products in a visually appealing way. ### Sectors Adopting This - **Fashion:** Exploring alternative marketing techniques such as breakdancing collaborations to drive sales and engagement. - **Retail:** Using innovative marketing tactics like pop-locking photo shoots to differentiate from competitors and attract customers. - **Entertainment:** Collaborating with breakdancing crews to create photo shoots or promotional materials that align with the company's brand identity and values. ## Related on Trend Hunter - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Experimental Streetwear Collaborations](https://www.trendhunter.com/trends/ksubi-4.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Inclusive Culture-Honoring Collaborations](https://www.trendhunter.com/trends/bricks-wood.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md)