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# Monstrous Love Interests
Rah Rah's First Video Single Off of Album 'Breaking Hearts'

By Kassandra Wenaas | Published 2011-01-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/breaking-hearts
References: [myspace](http://www.myspace.com/rahrahband)

Rah Rah, the Canadian Folk Rock Pop band, has recently released a [music video](https://www.trendhunter.com/trends/love-you-more) for their first single off of the [album](https://www.trendhunter.com/trends/cross-country-legacy) 'Breaking Hearts.'

The video for the single, entitled 'Henry,' starts off with a heart toy being hit by band member Kristina Hedlund. Eventually, the audience is introduced to Henry, a [heart-warming werewolf](https://www.trendhunter.com/trends/monster-high-roblox). The video is quirky, quick, fun, original and wildly creative! Take a sneak peek at 'Breaking Hearts' by checking out the attached clip.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 2% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Music Video Creativity:** The trend of music videos featuring highly creative and original concepts opens opportunities for disruptive innovation in the music and film industry.
- **Quirky Imagery in Music Videos:** The trend of using whimsical and unexpected visuals in music videos creates opportunities for disruptive innovation in the entertainment and advertising industries.
- **Combining Genres:** The trend of combining multiple genres in one piece of media like Rah Rah's folk rock pop creates opportunities for disruptive innovation in the music industry.

### Where This Applies

- **Music Industry:** The music industry can capitalize on the trend of creating conceptually creative music videos to enhance audience engagement and fandom.
- **Film Industry:** The film industry can explore the trend of quirky music videos as a potential niche market, and invest in creating music video content that can capture this audience group.
- **Advertising Industry:** The advertising industry can leverage the trend of unique imagery in music videos to create compelling advertisements that resonate with target audiences and inject creativity into ad campaigns.

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