# Teaser TV Billboards A Giant Billboard for 'James M. McGill' Promotes the Breaking Bad Spinoff By Laura McQuarrie | Published 2014-07-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/breaking-bad-spinoff References: [adweek](http://www.adweek.com/adfreak/better-call-saul-billboard-albuquerque-really-turns-back-clock-159079) & [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-2704488/Breaking-Bad-spinoff-Better-Call-Saul-erects-fake-advertisement-law-advice.html) Even though Breaking Bad was wrapped up nicely, there are a lot of fans who still want more from [AMC](https://www.trendhunter.com/trends/elfs-cosmetic-criminals)—and fortunately their wishes are coming true, thanks to the 'Better Call Saul' Breaking Bad spinoff. The show will serve as a prequel to the series and in anticipation of the show's premiere, AMC posted a [giant billboard](https://www.trendhunter.com/trends/soft-serve-dispensing-billboard) featuring a lawyer named 'James M. McGill,' who has the exact face of Saul, hinting that this is the name that the wily attorney may have once gone by in the past. Calling the number on James' billboard directs callers to [a voicemail](https://www.trendhunter.com/trends/cellphone-bill) where they are encouraged to leave a message so that the attorney at law can provide follow-up at a later date. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 8% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Prequel Spinoffs:** Exploring the backstories of popular characters offers opportunities for engaging fans and expanding on established storylines. - **Interactive Advertising:** Engaging viewers in interactive experiences through billboards and phone calls creates immersive brand experiences. - **Mystery Marketing:** Using enigmatic advertisements and phone messages adds intrigue and hype leading up to a show or product launch. ### Industries Being Reshaped - **Television:** Creating spinoff shows and interactive advertising campaigns within the television industry increases viewer engagement and generates new revenue streams. - **Advertising:** Incorporating interactive elements into advertising campaigns for TV shows and products creates memorable and interactive brand experiences. - **Entertainment:** Utilizing mystery marketing techniques in the entertainment industry builds anticipation and heightens excitement surrounding upcoming releases. ## Related on Trend Hunter - [Mezcal-Inspired Menus](https://www.trendhunter.com/trends/emmy-x-dos-hombres.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md)