# Breakfast-Inspired Cereal Bars Kellogg is Launching New Froot Loops and Frosted Flakes Snacks By Riley von Niessen | Published 2020-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfastinspired-cereal-bars References: [prnewswire](https://www.prnewswire.com/news-releases/snacking-on-cereal-bowl-and-spoon-no-longer-required-new-kelloggs-cereal-bars-are-here-301188404.html) Kellogg has announced two new products that are sure to appeal to kids and anyone else who loves its sweet cereal selection: breakfast-inspired cereal bars that champion both the Froot Loops and Frosted Flakes brands. Both iterations are available in six, 18, and 36-count packs, which provide a convenient grab-and-go snack that offers a boost of energy at any time of the day. Senior Director of Brand Marketing Sarah Reinecke spoke to the launch, stating "At Kellogg's, we're always looking to innovate and deliver new experiences that our fans desire," and "Whether you're a cereal-loving kid or just a kid at heart, Kellogg's Cereal Bars offer a whole new way to enjoy Kellogg's Froot Loops and Kellogg's Frosted Flakes on the go, wherever your day takes you." The bars are available nationwide from participating retailers. Image Credit: Kellogg's ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Breakfast-inspired Cereal Bars:** Disruptive innovation opportunity: Explore new flavor combinations and ingredient profiles to create unique cereal bar offerings. - **Convenient Grab-and-go Snacks:** Disruptive innovation opportunity: Develop innovative packaging solutions and eco-friendly materials to make grab-and-go snacks even more convenient and sustainable. - **Expanding Cereal Brand Experiences:** Disruptive innovation opportunity: Incorporate augmented reality or interactive elements into cereal bar packaging to create an immersive brand experience. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Use advanced food science and technology to create healthier cereal bar options without sacrificing taste or texture. - **Packaging and Manufacturing:** Disruptive innovation opportunity: Utilize smart packaging solutions that can track freshness, provide personalized nutritional information, or offer resealable options for cereal bars. - **Marketing and Advertising:** Disruptive innovation opportunity: Implement targeted digital marketing strategies to reach a wider audience and create a buzz around new cereal bar flavors and promotions. ## Related on Trend Hunter - [Consumer-Driven Breakfast Snacks](https://www.trendhunter.com/trends/kelloggs-snack-range.md) - [Hybrid Cereal Snack Squares](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes.md) - [Breakfast Cereal Bagels](https://www.trendhunter.com/trends/froot-loops-mini-bagels.md) - [Cocoa-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-cocoa-loops.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Glazed Donut Holes Cereals](https://www.trendhunter.com/trends/glazed-donut-holes-cereals.md) - [Instant To-Go Cereal Cups](https://www.trendhunter.com/trends/kelloggs-instabowls.md) - [Fruity Cereal-Studded Cookies](https://www.trendhunter.com/trends/froot-loops-cereal-swirl-cookie.md)