# Kid-Friendly Fast Food Breakfasts McDonald's is Rolling Out a Breakfast Version of Its Happy Meal By Katherine Pendrill | Published 2016-09-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-version References: [eater](http://www.eater.com/2016/9/23/13030178/mcdonalds-breakfast-happy-meals-tulsa) [McDonald's](https://www.trendhunter.com/trends/mighty-mcmuffin) recently announced that it will be rolling out a breakfast version of its iconic Happy Meal. With the ongoing success of its all-day breakfast menu, McDonald's is giving consumers a new reason to visit the chain in the early morning hours. According to recent reports, McDonald's will begin serving a [breakfast version of its Happy Meal](https://www.trendhunter.com/trends/happy-meal-2) in 73 stores in the Tulsa, Oklahoma, area. The meals will consist of either an egg-and-cheese McMuffin or a pair of warm McGriddles cakes. The meals will also be served with a side of [hash browns](https://www.trendhunter.com/trends/helper-breakfast-cheesy-hashbrowns), yogurt or apple slices. With a growing number of families eating on the go, McDonald's is looking to provide more options for parents looking for a quick morning meal option for their children. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Breakfast Happy Meal:** Creating breakfast versions of popular meal options could be a disruptive innovation opportunity for fast food chains to target families looking for quick breakfast options for their children. - **On-the-go Eating:** Capitalizing on the trend of families eating on the go, fast food chains can develop convenient and portable breakfast items to cater to busy parents and children. - **All-day Breakfast:** Expanding on the success of all-day breakfast offerings, fast food chains can introduce breakfast options for children to further attract customers during the early morning hours. ### Who This Affects Most - **Fast Food:** The fast food industry can explore innovative breakfast options for children, offering convenient, kid-friendly meals to attract busy families. - **Child-focused Dining:** The child-focused dining industry can leverage the concept of breakfast Happy Meals, providing nutritious and quick breakfast options for children in a fun and engaging environment. - **Convenience Stores:** Convenience stores can consider expanding their breakfast offerings to include kid-friendly options, enticing families to grab breakfast on the go while running errands. ## Related on Trend Hunter - [Chicken-Bacon Breakfast Items](https://www.trendhunter.com/trends/mighty-mcmuffin.md) - [Hash Brown Breakfast Wraps](https://www.trendhunter.com/trends/new-breakfast-wraps.md) - [Creature-Collecting Kids Meals](https://www.trendhunter.com/trends/pokemon-happy-meal.md) - [Customizable Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-mcmuffin-breakfast-sandwich.md) - [Pickled Jalapeno Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-jalapeno-breakfast-sandwiches.md) - [Crispy Chicken Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-blt-mcmuffin.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md) - [Satisfying Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/breakfast-bagel-sandwich.md)