# Breakfast-Themed Emojis Thomas' Bagels is Using the Popularity of Emojis to Advertise Bagel Day By Justin Lam | Published 2018-02-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-themed-emojis References: [iosfans](https://www.iosfans.com/app/1328118539/thomas-emoji-keyboard) & [adweek](http://www.adweek.com/digital/thomas-bagels-launched-a-breakfast-themed-emoji-keyboard-on-ios-android/) [Thomas' Bagels](https://www.trendhunter.com/trends/bimbo-bakeries-2) breakfast themed Emojis have been released on in preparation for National Bagel Day. The first run of Emojis feature 30 [breakfast-themed characters](https://www.trendhunter.com/trends/kitchen-emojis), including multiple varieties of bagels, English muffins and a myriad of toasts. The branded keyboard also features the Thomas' Bagels logo as well as a logo for the brand's English muffin line Nooks & Crannies. Thomas' Bagels plans on adding 12 more Emojis on National Bagel Day giving users access to pantheon of breakfast-themed images. Thomas' Bagel breakfast themed Emojis are set to capitalize on the Emoji craze as a form of creative and modern marketing. With over 5 billion Emojis sent per day, these micro images have become one of the most popular forms of communication among Millennials and [members of Generation Z](https://www.trendhunter.com/trends/start-the-day-the-totinos-way). Thomas' Bagel has clearly recognized this movement and seeks to break in on the trend and seeks to use it as a form of user generated advertisement. Thomas' Bagel breakfast Emojis are currently available for free on iOS and Android. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Breakfast-themed Emojis:** Using emojis as a form of creative and modern marketing. - **Micro Image Communication:** Leveraging the popularity of emojis as a communication tool among Millennials and Generation Z. - **User-generated Advertisement:** Harnessing the trend of emojis to generate user-generated advertising content. ### Where This Applies - **Food and Beverage:** Integrating breakfast-themed emojis into marketing strategies for food and beverage brands. - **Technology:** Developing emoji keyboards and emoji-related content for digital platforms and mobile devices. - **Advertising and Marketing:** Exploring innovative ways to incorporate emojis into advertising campaigns and brand promotions. ## Related on Trend Hunter - [Emoji-Inspired Cereal Launches](https://www.trendhunter.com/trends/cinnamoji-toast-crunch.md) - [Bread Brand Characters](https://www.trendhunter.com/trends/bread-brand.md) - [Flavorful Breakfast Bagels](https://www.trendhunter.com/trends/bimbo-bakeries-2.md) - [Breakfast Cereal Bagels](https://www.trendhunter.com/trends/froot-loops-mini-bagels.md) - [Cranberry-Infused Baked Goods](https://www.trendhunter.com/trends/thomas-breads.md) - [Celebratory Sandwich Promotions](https://www.trendhunter.com/trends/einstein-bros-bagels-national-bagel-day.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [High-Protein Bagels](https://www.trendhunter.com/trends/high-protein-bagels.md) - [Playful Pronunciation Promotions](https://www.trendhunter.com/trends/baygul-or-baggle.md)