# Breakfast Sushi ‘Sushi Pop-Tarts' Will Cure Your Morning Blues By Amanda Chang | Published 2010-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-sushi-pop-tarts References: [nydailynews](http://www.nydailynews.com/ny_local/2010/08/11/2010-08-11_breakfast_favorites_tarting_up_times_sq.html) & [poptarts](http://www.poptarts.com/) I love sushi, but I also love a good Pop-Tart. Want the best of both worlds in one bite-sized niblet? If you’re thinking that would be simply delicious, then you definitely won’t be disappointed with the new Sushi Pop-Tart. The Pop-Tarts newly opened store, '[Pop-Tarts World](https://www.trendhunter.com/trends/pop-tarts-bowl)' in New York City’s Times Square has everything from trail mix to sundaes to several dozen other Pop-Tart-inspired snacks and desserts. This delectable Sushi Pop-Tart is just one of many tasty treats available on the menu. Made of crushed up Pop-Tarts wrapped in a [fruit roll-up](https://www.trendhunter.com/trends/chocolate-chip-cookie-dough1), Sushi Pop-Tarts are the perfect treat to put a sweet start to your day! ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Breakfast Mashups:** Combining unexpected breakfast foods to create new, innovative flavors. - **Hybrid Snacks:** Creating new snacks by taking inspiration from and combining different food categories. - **Novelty Desserts:** Innovating desserts by using familiar brands or ingredients in creative ways. ### Who This Affects Most - **Food and Beverage:** Opportunity for food companies to create new and unique snacks by experimenting with different ingredients and food categories. - **Hospitality:** Hotels and restaurants can offer unique desserts and snacks to create a memorable guest experience and stand out from competitors. - **Marketing and Advertising:** Brands can create buzz and excitement around their products by introducing new and unexpected flavor combinations, like breakfast-inspired desserts. ## Related on Trend Hunter - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md) - [Crunchy Toaster Pastry Snacks](https://www.trendhunter.com/trends/poptarts-crunchy-poppers.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Iconic Bakery Staple Reinventions](https://www.trendhunter.com/trends/snickerdoodle-poptarts.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Frozen Toaster Pastry Treats](https://www.trendhunter.com/trends/poptarts-and-chain.md) - [Breakfast Pastry Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md)