# Oat-Infused Breakfast Shakes This Hearty Oatmeal Shake Provides a Slow Release of Energy By Katherine Pendrill | Published 2015-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-shakes References: [trndmonitor](http://trndmonitor.com/drink-spotlight-moma-foods-oatie-shake/) & [momafoods](http://www.momafoods.co.uk/our-breakfasts/oatie-shake/) UK-based food company 'Moma,' recently introduced a new line of [oat-infused breakfast shakes](https://www.trendhunter.com/trends/youce-by-vaihinge). For many busy individuals, breakfast is often rushed or forgotten entirely. These hearty oatmeal shakes make it easy to grab a filling and nutritious breakfast on the go. The 'Oatie' shakes combine smooth wholegrain oats with [low-fat probiotic yogurt](https://www.trendhunter.com/trends/nomadic-power-oats) and pieces of [real fruit](https://www.trendhunter.com/trends/oaty-smooshies). In fact, each breakfast shake contains a full serving of fruit. The inclusion of wholegrain oats is key because this ingredient provides a slow release of carbohydrates, which helps to keep you feeling full for longer. Aside from keeping you feeling satiated, oats are also high in fiber, Vitamin B and folic acid. Oats even contain a healthy soluble fiber that has been shown to help reduce cholesterol. The nutritious breakfast shakes are available in two delicious varieties, including Strawberry Banana and Mango Peach. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Oat-infused Breakfast Shakes:** Opportunity for developing innovative oat-based breakfast products that provide a slow release of energy. - **Convenient On-the-go Breakfast Solutions:** Potential for creating convenient and nutritious breakfast options for busy individuals. - **Health-focused Meal Replacement Shakes:** Chance to disrupt the meal replacement market with shakes that combine wholegrain oats and real fruit. ### Where This Applies - **Food and Beverage:** Opportunity for food companies to create oat-infused breakfast shakes and innovative breakfast products. - **Health and Wellness:** Potential for health and wellness companies to develop nutritious meal replacement shakes. - **Convenience and Ready-to-eat Foods:** Opportunity to provide convenient and healthy on-the-go breakfast solutions. ## Related on Trend Hunter - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Oat-Powered Breakfast Products](https://www.trendhunter.com/trends/moma-foods.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Customizable Oat Bowls](https://www.trendhunter.com/trends/oakmeal.md) - [Ready-to-Drink Breakfast Shakes](https://www.trendhunter.com/trends/ufit-brekkie-shake.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md) - [Nutritionally Complete Breakfast Shakes](https://www.trendhunter.com/trends/bol-power-shakes.md) - [Dessert-Like Oatmeal Bowls](https://www.trendhunter.com/trends/oatmeal-bowls.md)