# Nutty Naturalistic Breakfast Products The Ayem Breakfast Protein Pots are Rich in Omega-3s By Michael Hemsworth | Published 2018-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-protein-pots References: [foodbev](https://www.foodbev.com/news/danone-helps-ayem-introduce-range-of-breakfast-protein-pots/) & [myayem](https://www.myayem.co.uk) The Ayem Breakfast Protein Pots are a new line of food products that seek to fill the protein gap that can exist in the morning routine of many consumers. Created by Manuela Borella and supported by [Danone](https://www.trendhunter.com/trends/danone-getpro), the products come in prepackaged containers that are quick and easy to eat home, at the office or when commuting. Each one contains a blend of almonds, seeds, milk and fruit, which all contribute to a nutritional profile that has 15 grams of protein per serving. Speaking on the new Ayem Breakfast Protein Pots, Borella explains that, "We launched Ayem to bring a revolutionary offering to the breakfast market. As a busy and health-conscious mum with four young children, I wanted to create a healthy breakfast product that would get minds and bodies off to a good start, helping hectic individuals and those looking to get the most out of the day ahead." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein Gap Filling:** Creating food products that provide a high amount of protein to address the protein gap in consumers' morning routines. - **Convenient Breakfast Packaging:** Designing prepackaged containers that offer quick and easy breakfast options for consumers on the go, such as those at home, in the office, or while commuting. - **Nutritious Breakfast Blends:** Developing breakfast products that combine ingredients like almonds, seeds, milk, and fruit to create a nutritional profile with a focus on protein content. ### Industries Being Reshaped - **Food & Beverage:** Opportunity for companies to innovate and create protein-rich breakfast options with convenient packaging, targeting consumers' busy morning routines. - **Health & Wellness:** Opportunity for businesses to cater to health-conscious individuals by offering nutritious breakfast options that provide the necessary protein intake for a good start to the day. - **Consumer Goods:** Opportunity for companies to disrupt the breakfast market by introducing products that meet the needs of busy individuals who prioritize convenience and nutrition. ## Related on Trend Hunter - [All-in-One Protein-Rich Yogurt Pots](https://www.trendhunter.com/trends/yogurt-granola-pots.md) - [Nutrient-Dense Yogurt Products](https://www.trendhunter.com/trends/nomadic-power-pots.md) - [Yogurt-Based Protein Oat Snacks](https://www.trendhunter.com/trends/nomadic-power-oats.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Protein-Packed Prepackaged Breakfast Foods](https://www.trendhunter.com/trends/premier-protein-breakfast-product.md) - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md) - [Greek Yogurt Protein Pots](https://www.trendhunter.com/trends/yeo-valley-organic-protein-snack-pots.md) - [Protein-Packed Morning Meal Bars](https://www.trendhunter.com/trends/rxbar-am.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md)