# Convenient Midweek Breakfast Products These New Bob Evans Breakfast Products Come in Two Options By Michael Hemsworth | Published 2021-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-product References: [foodbev](https://www.foodbev.com/news/post-holdings-bob-evans-brand-introduces-new-breakfast-products/) & [bobevansgrocery](https://www.bobevansgrocery.com) These new Bob Evans breakfast products are being launched by the Post Holdings-owned brand to provide consumers with an easy way to enjoy a weekend-style breakfast midweek. The products come in the form of the Egg Bites and the Omelet Rolls, which are both crafted with cage-free eggs and can be heated up in the microwave for a quick, convenient meal. The Omelet Rolls come in three options including Egg White Spinach & Herb, Egg with Salt & Pepper and Egg & Cheeses, while the Egg Bites come in three flavors as well including Cheese, Bacon & Cheese and Sausage & Cheese. Chief Marketing Officer at [Bob Evans Farms](https://www.trendhunter.com/trends/single-serve-mashed-potato) Thyme [Hill](https://www.trendhunter.com/trends/dog-food-rolls1) spoke on the new Bob Evans breakfast products saying, "Our consumers want the comfort of a weekend breakfast in a convenient, fast and delicious weekday form. In only one minute, breakfast lovers have the convenient, protein-packed wholesome breakfast they are craving during the weekdays." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 45% | Activity: 83% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Weekday Breakfast Convenience:** The launch of Bob Evans' new breakfast products highlights the demand for convenient, quick breakfast options during the week. - **Microwavable Breakfast Products:** The introduction of Bob Evans' Egg Bites and Omelet Rolls demonstrates a growing trend towards easily heated breakfast solutions. - **Healthy Breakfast Alternatives:** The use of cage-free eggs in Bob Evans' breakfast products suggests a shift towards more health-conscious breakfast options. ### Who This Affects Most - **Frozen Breakfast Foods:** The frozen breakfast food industry can capitalize on this trend by introducing more microwavable and convenient options for consumers. - **Ready-to-eat Foods:** Ready-to-eat food companies can benefit from the increasing demand for easy weekday breakfast solutions by offering healthy and tasty options to consumers. - **Convenience Stores:** Convenience stores can leverage this trend by stocking their shelves with grab-and-go breakfast items that can be quickly heated up and consumed on the way to work. ## Related on Trend Hunter - [Quick-Prep Breakfast Sandwiches](https://www.trendhunter.com/trends/sausage-egg-and-cheese-croissant.md) - [Protein-Rich Breakfast Bowls](https://www.trendhunter.com/trends/farm-fresh-protein-bowls.md) - [Buttermilk Biscuit Breakfast Sandwiches](https://www.trendhunter.com/trends/buttermilk-biscuit-breakfast-sandwiches.md) - [Buttermilk Biscuit Breakfast Sandwiches](https://www.trendhunter.com/trends/buttermilk-biscuit-sandwiches.md) - [Protein-Rich Breakfast Tacos](https://www.trendhunter.com/trends/double-meat-breakfast-tacos.md) - [Protein-Rich Prepackaged Egg Bites](https://www.trendhunter.com/trends/jimmy-dean-egg-bites.md) - [Protein-Packed Farm Bowls](https://www.trendhunter.com/trends/new-farm-fresh-protein-bowls.md) - [Pillowy Breakfast Snack Products](https://www.trendhunter.com/trends/breakfast-snack-bites.md) - [Protein-Packed Breakfast Bites](https://www.trendhunter.com/trends/frozen-breakfast-items.md)