# Beer-Inspired Breakfast Pop-Up Experiences Lone Pine Brewery Joins Forces with the Holy Donut By Kalin Ned | Published 2025-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-popup References: [bevnet](https://www.bevnet.com/pr/2025/04/10/lone-pine-brewery-partners-with-the-holy-donut-for-exclusive-popup-series-at-old-orchard-beach-taproom) & [lonepinebrewery](https://lonepinebrewery.com/)  [Lone Pine Brewery](https://www.trendhunter.com/trends/experimentallyhopped-double-ipa) has teamed up with The Holy Donut to create a unique breakfast pop-up experience at the former's Old Orchard Beach taproom. This unique initiative blends craft beer culture with Maine’s iconic [potato donuts](https://www.trendhunter.com/trends/summer-donut). The collaboration builds on the brands’ existing relationship and emphasizes local pride and creative synergy. Running Fridays through Sundays from May through summer, with a special Easter weekend preview on April 19, the breakfast pop-up series offers morning visitors an unconventional pairing of freshly made donuts with Lone Pine’s beers and cocktails in a scenic beachside setting. The pop-up aims to fill a gap in Old Orchard Beach’s dining scene, where daytime craft beverage pairings are rare. Lone Pine Brewery and The Holy Donut also encourage social media engagement through a hashtag campaign — #LonePineHolyDonut — with prizes for shared photos. Image Credit: Lone Pine Brewery x The Holy Donut ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 81% | Activity: 86% | Freshness: 38% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Craft Beverage Breakfast Pairings:** The merging of craft beers with breakfast offerings at pop-up events showcases innovative approaches to morning meal experiences. - **Local Collaboration Initiatives:** Unique partnerships between local businesses strengthen community ties and showcase regional flavors in new and exciting ways. - **Social Media Engagement Campaigns:** Incentivizing customers to post on social media with hashtag campaigns generates organic buzz and enhances brand visibility. ### Where This Applies - **Craft Beverage Industry:** The collaboration represents new growth opportunities for breweries by expanding their product offerings into unconventional pairing markets. - **Food Pop-up Industry:** Pop-up dining experiences are gaining traction as platforms for creative culinary introductions and cross-promotions. - **Social Media Marketing Industry:** These campaigns leverage user-generated content to drive engagement and brand promotion through authentic customer experiences. ## Related on Trend Hunter - [Beer-Infused Dessert Pop-Ups](https://www.trendhunter.com/trends/beerinfused-dessert.md) - [Bodega Pop-Up Experiences](https://www.trendhunter.com/trends/taste-the-aloha-experience.md) - [Donut-Inspired Ciders](https://www.trendhunter.com/trends/unique-cider.md) - [Coffee-Inspired Beer Packs](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery.md) - [Beer Pairing Pop-Ups](https://www.trendhunter.com/trends/andbeer.md) - [Artisanal Bagel Craft Beers](https://www.trendhunter.com/trends/blue-moon-beer-bagel.md) - [CPG Brand Beer Collaborations](https://www.trendhunter.com/trends/split-face.md) - [Cotton Candy Bacon Beers](https://www.trendhunter.com/trends/bacon-blonde-ale.md) - [Breakfast-Themed Donut Ranges](https://www.trendhunter.com/trends/breakfast-club-series.md)