# Champagne Cafe Pop-Ups Veuve Clicquot's Retro Breakfast Pop-Up Raises a Glass to the Sun By Laura McQuarrie | Published 2022-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-pop-up References: [campaignlive](https://www.campaignlive.co.uk/article/veuve-clicquot-toasts-sun-breakfast-cafe-pop-up/1752941)  Inspired by its latest ad, Good Day Sunshine, [Veuve Clicquot](https://www.trendhunter.com/trends/burger-tour) launched a breakfast pop-up cafe that also celebrates the iconic house's 250th anniversary. The pop-up on Greek Street, Soho, is only open for a limited time in April and the [Sunny Side Up Cafe](https://www.trendhunter.com/trends/sunny-street-caf) provides a retro experience that pays tribute to a quintessentially British ingredient, the egg. Chef Andi Oliver crafted a dish with a luxe Veuve Clicquot twist. On the menu, guests have their choice of items like Andi's waffles with streaky bacon, confit cherry tomatoes, spiced maple syrup and fried eggs; curried tofu scrambles and more. The mid-morning meals are accompanied by [Yellow Label Brut](https://www.trendhunter.com/trends/fuego-breakfast-borito), as well as other sides and drinks that can be purchased. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 64% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Cafes:** Veuve Clicquot's breakfast pop-up highlights the potential of temporary, experiential cafes to create unique, immersive brand experiences. - **Luxury Brunch:** The incorporation of premium ingredients and upscale decor in Veuve Clicquot's breakfast menu demonstrates the potential for brunch to evolve into a more upscale dining experience. - **Brand Milestones:** Veuve Clicquot's celebration of its 250th anniversary through the creation of a retro cafe presents an opportunity for brands to commemorate notable milestones in creative, memorable ways. ### Where This Applies - **Food & Beverage:** The merging of high-end cuisine and premium beverage offerings in Veuve Clicquot's pop-up highlights the potential for innovation and disruption in the food and beverage industry. - **Hospitality:** Hotels and other hospitality businesses can enhance their guests' experiences by replicating Veuve Clicquot's high-end, retro aesthetic and incorporating it into their own menus and decor. - **Event Management:** Veuve Clicquot's limited-time pop-up demonstrates the potential for event management companies to create unique, immersive experiences for brands and their consumers. ## Related on Trend Hunter - [40s-Style Breakfast Diners](https://www.trendhunter.com/trends/early-birds-diner.md) - [Champagne-Paired Burger Tours](https://www.trendhunter.com/trends/burger-tour.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Theatrical Vegan Brunches](https://www.trendhunter.com/trends/bubbles-brunch.md) - [Dressed-Up Breakfast Campaigns](https://www.trendhunter.com/trends/get-chic-for-breakfast.md) - [Easter Brunch Pop-Ups](https://www.trendhunter.com/trends/easter-brunch-popup.md) - [Unique TV Series Pop-Ups](https://www.trendhunter.com/trends/lillet-x-emily-in-paris.md) - [Valentine’s Dining Experiences](https://www.trendhunter.com/trends/valentines-popup.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md)