# Savory Croissant Pastries Starbucks' Breakfast Pastry Items Are Wrapped in Flaky Croissant Folds By Laura McQuarrie | Published 2015-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-pastry References: [brandeating](http://www.brandeating.com/2015/05/starbucks-introduces-new-savory-foldover-pastries-for-breakfast.html) & [news.starbucks](https://news.starbucks.com/news/starbucks-brings-three-new-savory-foldovers-to-stores) The newest additions to the menu at [Starbucks](https://www.trendhunter.com/trends/potato-cheddar-chive-bakes) are a line of three breakfast pastry treats called [Savory Foldovers](https://www.trendhunter.com/trends/ginsters-pockets). Croissant dough is used to form the bed of the pastries, which hold various ingredients in the Pepperoni & Tomato, Ham & Cheese and Wheat & Spinach Foldovers. Following the development of the Cronut and other hybrid food items, it's becoming apparent that consumers are more than open to experimentation with flavor and texture, especially if a [croissant is involved](https://www.trendhunter.com/trends/richs-flips) in the mix. Savory flavors are often neglected in the food industry, but the rise in popularity of artisan dishes and the emergence of savory flavors in desserts, drinks and bakery items reflects how influential this flavor profile is becoming. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Savory Croissant Pastries:** The rise in popularity of savory flavors in bakery items indicates an opportunity for innovation in combining traditional pastries with unique savory ingredients. - **Hybrid Food Items:** The success of the Cronut and other hybrid food items reveals a demand for creative combinations of flavors and textures, providing a chance for businesses to experiment and create new culinary experiences. - **Artisan Dishes:** The increasing popularity of artisan dishes suggests a need for the food industry to explore and incorporate unique flavors and ingredients into their offerings, offering an opportunity for disruptive innovation. ### Who This Affects Most - **Bakery:** The rise in popularity of savory croissant pastries indicates a trend in the bakery industry towards incorporating unique and savory flavors into traditional pastries. - **Restaurant:** The success of hybrid food items like the Cronut presents an opportunity for restaurants to create innovative menu items that combine unexpected flavors and textures, attracting adventurous customers. - **Food Manufacturing:** The demand for artisan dishes and unique flavors in the food industry suggests a potential for food manufacturers to develop and produce new and innovative products that cater to consumer preferences. ## Related on Trend Hunter - [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md) - [Croissant-Style Bakery Breads](https://www.trendhunter.com/trends/croissant-toast.md) - [Savory Pastry Cafe Snacks](https://www.trendhunter.com/trends/savoury-pinwheels.md) - [Croissant-Based Breakfast Sandwiches](https://www.trendhunter.com/trends/croissant-bacon-egg-cheese.md) - [Spinach Egg-Filled Pastries](https://www.trendhunter.com/trends/spinach-feta-savoury-egg-pastry.md) - [Delicate Pastry-Inspired Pizzas](https://www.trendhunter.com/trends/croissant-pizza.md) - [Savory Cafe Egg Bakes](https://www.trendhunter.com/trends/potato-cheddar-chive-bakes.md) - [Artisan Wintertime Cafe Snacks](https://www.trendhunter.com/trends/starbucks-baked-goods.md) - [Globally Inspired Pastries](https://www.trendhunter.com/trends/globally-inspired-pastries.md)