# Free-From Breakfast Muffins We Love Cake's First Breakfast Offering Has No Gluten, Wheat or Milk By Laura McQuarrie | Published 2024-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-muffins References: [fabnews.live](https://fabnews.live/bells-of-lazonbys-we-love-cake-launches-its-first-breakfast-offering/) & [bellsoflazonby](https://bellsoflazonby.co.uk/we-love-cake/)  [Bells](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices) of [Lazonby’s](https://www.trendhunter.com/trends/rise-shine-breakfast-muffins) We [Love Cake](https://www.trendhunter.com/trends/be-love-power-restore) launched hand-finished breakfast muffins as its first breakfast offerings and they provide convenient, wholesome nourishment without gluten, wheat or milk. "The Breakfast Muffin is a step change from our usual tarts and cakes but we believe the muffin provides a ‘quick breakfast’ alternative that is free-from," said Head of Marketing for Bells of Lazonby, Josh Boydell-Smith. The individually wrapped frozen muffins are loaded with flavorful, texture-rich ingredients like raisins, apricots, cranberries, gluten-free oats and pumpkin seeds with a cinnamon finish. Perfect for ingredient-conscious consumers who want to avoid certain ingredients for lifestyle or dietary reasons, these breakfast muffins can be found in boxes of eight that can be thawed as needed to reduce waste and spoilage. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 6% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Convenience Foods:** Individually wrapped, gluten-free breakfast muffins provide a quick and convenient option for health-conscious consumers. - **Ingredient-conscious Snacking:** Breakfast muffins made with selected wholesome ingredients cater to consumers with specific dietary preferences and restrictions. - **Frozen Functional Foods:** Muffins that can be thawed as needed offer an innovative solution to reduce food waste and maintain product freshness. ### Industries Being Reshaped - **Gluten-free Bakery Products:** Creating gluten-free muffins and pastries meets the rising demand for alternative dietary options in the bakery sector. - **Health-conscious Food Market:** Products designed for ingredient-conscious individuals are gaining traction in the health-focused food industry. - **Frozen Foods Sector:** Introducing frozen breakfast options that can be thawed as needed addresses the need for convenience and reduced food spoilage. ## Related on Trend Hunter - [Nutrient-Dense Breakfast Muffins](https://www.trendhunter.com/trends/rise-shine-breakfast-muffins.md) - [Free-From Cinnamon Muffins](https://www.trendhunter.com/trends/glutenfree-cinnamon-chip-muffins.md) - [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md) - [Citrusy Free-From Muffins](https://www.trendhunter.com/trends/lemon-streusel-muffin.md) - [Free-From Fall Snack Cakes](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices.md) - [Dairy-Free Carrot Cakes](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices.md) - [Free-From Muesli Cereals](https://www.trendhunter.com/trends/freee-muesli.md) - [Premium Gluten-Free Muffins](https://www.trendhunter.com/trends/glutenfree-muffins.md) - [Gluten-Free Breakfast Biscuits](https://www.trendhunter.com/trends/glutenfree-breakfast-biscuits.md)