# Convenience Store Breakfast Sandwiches The Breakfast Melts from 7-Eleven Cater to Busy Consumers By Katherine Pendrill | Published 2016-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-melts References: [brandeating](http://www.brandeating.com/2016/02/7-eleven-offers-new-breakfast-melts.html) & [7-eleven](https://www.7-eleven.com/Hungry/Hot/melt-sandwiches/) 7-Eleven recently added two new Breakfast Melts to its morning menu. For many busy consumers, eating on the go is a daily ritual. These new sandwiches provide a quick and simple option for squeezing in breakfast on the run. The new breakfast melts from 7-Eleven consist of a premium version of the convenience store's standard breakfast fare. There are two new breakfast sandwiches available: the [Bacon, Egg & Cheese](https://www.trendhunter.com/trends/croissant-bacon-egg-cheese) and the [Sausage, Bacon & Cheese](https://www.trendhunter.com/trends/perkins-mega-melts). The former consists of hickory-smoked bacon, egg and aged cheddar cheese. The later includes maple-flavored sausage, hickory-smoked bacon and aged cheddar cheese. Both are served on [artisan ciabatta bread](https://www.trendhunter.com/trends/ciabatta-breakfast-sandwiches) instead of a traditional biscuit or English muffin. The new menu addition demonstrates that many brands are upgrading their breakfast fare in order to capture a greater number of consumers who are eating on the go. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Upgraded Breakfast Fare:** The trend of upgrading breakfast fare to cater to busy consumers presents opportunities for brands to capture a larger market share. - **Convenience Store Breakfast Options:** The demand for convenient breakfast options is driving the development of breakfast sandwiches at convenience stores, creating opportunities for innovation in this industry. - **Quick and Simple On-the-go Meals:** The trend of providing quick and simple on-the-go meals, such as breakfast melts, highlights the potential for disruptive innovations that cater to busy consumers' need for convenience. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the trend of upgrading breakfast fare by developing innovative products and expanding their breakfast menu offerings. - **Convenience Stores:** Convenience stores have the opportunity to disrupt the breakfast industry by offering a variety of quick and convenient breakfast options, such as breakfast melts. - **Bakery and Bread Products:** The bakery and bread products industry can leverage the trend of using artisan ciabatta bread in breakfast sandwiches, creating opportunities for new product development and partnerships with convenience store chains. ## Related on Trend Hunter - [Value-Focused Breakfast Menus](https://www.trendhunter.com/trends/waffle-breakfast-sandwich.md) - [Convenience Store Breakfast Burritos](https://www.trendhunter.com/trends/7eleven-breakfast-burritos.md) - [Bagel-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/everything-bagel-breakfast-sandwich.md) - [Plant-Based Retailer Breakfast Sandwiches](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich.md) - [Heat-and-Eat Breakfast Sandwiches](https://www.trendhunter.com/trends/frozen-breakfast-sandwich.md) - [Satisfying Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/breakfast-bagel-sandwich.md) - [Loaded Breakfast Sandwiches](https://www.trendhunter.com/trends/chipotle-chicken-egg-avocado-on-ciabatta.md) - [Sweetened Breakfast Taquitos](https://www.trendhunter.com/trends/sausage-egg-and-cheese-taquito.md) - [Frozen QSR-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/griddle-sandwich.md)