# Grab-and-Go Breakfast Kits Quaker's Morning Go-Kits Pair a Breakfast Bar with Yogurt & Trail Mix By Laura McQuarrie | Published 2018-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-kit References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3981-new-on-the-shelves) & [quakeroats](http://www.quakeroats.com/product/oat-snacks/morning-go-kit.aspx) [Quaker](https://www.trendhunter.com/trends/protein-granola-bars) Oats recently introduced a trio of [grab-and-go breakfast kits](https://www.trendhunter.com/trends/premier-protein-breakfast-product) that are packed with whole grains, fiber and calcium, without any artificial sweeteners, flavors or colors. Available in three varieties, the Morning Go-Kits pair a Breakfast Flat with [non-fat Greek yogurt](https://www.trendhunter.com/trends/greek-yogurt-oats-seed-mix) and trail mix. Of the three new products, the banana honey nut option provides the most protein and whole grains, with its mix of vanilla-flavored yogurt and a raisin, nut and seed snack mix. At the same time many consumers are seeking out healthy to-go breakfast products, they are also seeking out meals that will provide them with enough protein to help them power through the day; these grab-and-go morning meal kits have the potential to satisfy one's desire for variety, satiety, nourishment and convenience. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Healthy Breakfast On-the-go:** These grab-and-go breakfast kits cater to the growing demand for convenient and nutritious morning meals. - **Protein-packed Morning Options:** As consumers look for protein-rich breakfast options, these breakfast kits offer a satisfying and protein-filled meal to start the day. - **Convenience and Variety in Breakfast Foods:** The grab-and-go breakfast kits provide a convenient way to enjoy a variety of flavors and nutrients in one package. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore creating similar grab-and-go breakfast kits to meet consumers' demand for convenient and healthy morning meals. - **Health and Wellness:** The health and wellness industry can capitalize on the protein trend by developing and promoting protein-rich breakfast options. - **Packaged Food:** The packaged food industry can innovate by offering more convenient and diverse breakfast options in ready-to-eat packages. ## Related on Trend Hunter - [Fruit-Forward Protein Breakfast Bars](https://www.trendhunter.com/trends/kind-breakfast-protein.md) - [Whole Grain Protein-Packed Snacks](https://www.trendhunter.com/trends/kodiak-products.md) - [Heat-and-Eat Oatmeal Bites](https://www.trendhunter.com/trends/oatmeal-bites.md) - [Nourishing Protein-Rich Granola Bars](https://www.trendhunter.com/trends/protein-granola-bars.md) - [Yogurt-Based Protein Oat Snacks](https://www.trendhunter.com/trends/nomadic-power-oats.md) - [Convenient Kids Breakfast Items](https://www.trendhunter.com/trends/kodiak-cakes-1.md) - [All-in-One Protein-Rich Yogurt Pots](https://www.trendhunter.com/trends/yogurt-granola-pots.md) - [Portable Dairy-Free Granolas](https://www.trendhunter.com/trends/on-the-go-yogurt.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md)