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# Hypnotizing Hashbrowns
Breakfast Interrupted Video Slows Down Airborne Food Mid-Flight

By Jason Soy | Published 2011-05-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-interrupted
References: [whudat.de](http://www.whudat.de/breakfast-interrupted-slomo-fruhstucksdurcheinander-clip/) & [vimeo](http://vimeo.com/22469541)

The hypnotic, [slow motion video style](https://www.trendhunter.com/trends/bingeandeat) has expanded its far reach to include your breakfast table with this Breakfast Interrupted video. Watch as your [favorite morning comforts](https://www.trendhunter.com/trends/breakfast-club-series) become airborne over a soundtrack that perfectly captures the delicate and artful movements of [flying pancakes](https://www.trendhunter.com/trends/wedding-pancakes).

How the food becomes airborne is never made quite clear, but as soon as it does, viewers can’t help but enjoy the glory of maple syrup oozing and flowing in an almost poetic manner. The vivid colors of the food are offset by the all-white room, table cloth, and porcelain ware -- it really makes viewers appreciate the beauty of food. The Breakfast Interrupted video ends with a triumphant crash of all the morning goods as subtitles on the screen read, “Forget everything you know about breakfast.”

Since breakfast is my favorite meal of the day, my only grip with this video is that I’m unable to enjoy the delicious goodies in this Breakfast Interrupted clip before they all come crashing down.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 39% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Slow Motion Food Videos:** This trend opens up new opportunities for creative food marketing and product branding through hypnotic visuals and artistic cinematography techniques.
- **Food Art:** This trend promotes the appreciation of food as not just sustenance but also as an artistic expression, which can lead to disruptive innovation in food presentation and packaging design.
- **Alternative Food Advertising:** This trend highlights the potential of using entertaining and visually stunning videos to engage customers and promote breakfast foods in new and unexpected ways.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can leverage slow motion food videos to create an entirely new branding concept and foster innovative trends in food preparation and presentation.
- **Advertising and Marketing:** This industry can use the mesmerizing visual effects of videos like Breakfast Interrupted to create captivating advertisements for a variety of products in unexpected ways.
- **Entertainment:** The trend of slow-motion food videos can serve as a new form of entertainment and inspiration for food enthusiasts, leading towards new opportunities for interactive cooking experiences and product collaborations.

## Related on Trend Hunter

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- [Meditative Baking Videos](https://www.trendhunter.com/trends/maltesers-meditation.md)
- [Breakfast Condiment Campaigns](https://www.trendhunter.com/trends/breakfast-ketchup.md)
- [Customizable Hashbrown Breakfasts](https://www.trendhunter.com/trends/helper-breakfast-cheesy-hashbrowns.md)
- [All-Day Hashbrown Pop-Ups](https://www.trendhunter.com/trends/aldi-hash-brown-van.md)
- [Pancake House Music Videos](https://www.trendhunter.com/trends/working-for-the-weekend.md)
- [40s-Style Breakfast Diners](https://www.trendhunter.com/trends/early-birds-diner.md)
