# QSR-Themed Gaming Tournaments Breakfast in Bedwars is Whataburger's First Fortnite Tournament By Laura McQuarrie | Published 2024-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-in-bedwars References: [itnewsonline](https://www.itnewsonline.com/PRNewswire/Whataburger-Challenges-Fans-to-Battle-It-out-with-Breakfast-in-Bedwars-First-Ever-Branded-Fortnite-Map-and-Tournament/998466) & [esports.gg](https://esports.gg/rules/whataburgerfn/)  [Whataburger](https://www.trendhunter.com/trends/whataburger-breakfast-burger) launched its first-ever Fortnite map and with it, the chain announced the Breakfast in Bedwars tournament. This daytime map focuses on early morning coffee runs and breakfast foods to kick-start the day, and it invites players to join a team, defend their beds and launch attacks on their opponents' bases. Eligible players ages 13 and up can participate in the first-of-its-kind Whataburger Fortnite Tournament for their chance to win cash prizes. As part of the experience, players will come across WhataGuy featured as a non-player character, Whataburger-inspired Consumables like a Breakfast on a Bun for [HP](https://www.trendhunter.com/trends/smart-tank) and [Hot](https://www.trendhunter.com/trends/hot-ones-munchie-meal) Coffee for Shields, as well as Power-ups in the form of interactive cups of iced coffee and breakfast burgers that they can jump off of. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 30% | Freshness: 26% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Qsr-branded Virtual Worlds:** Restaurant chains creating bespoke game maps to engage with younger audiences blur the lines between dining establishments and interactive entertainment. - **Food-themed Esports Competitions:** Integrating food brands into competitive gaming introduces new collaboration opportunities and elevates brand visibility in the esports domain. - **In-game Branded Consumables:** Adding branded virtual items that offer in-game benefits can create memorable brand interactions and drive virtual product placement revenues. ### Industries Being Reshaped - **Quick Service Restaurants:** Leveraging gaming tournaments for brand promotions helps QSRs connect with a tech-savvy, younger demographic. - **Esports:** Collaborations between food brands and esports bring fresh monetization avenues and diverse sponsorship deals. - **Virtual Goods:** The inclusion of brand-themed virtual consumables in popular games opens up new revenue streams through microtransactions and brand collaborations. ## Related on Trend Hunter - [Restaurant-Themed Esports Tournaments](https://www.trendhunter.com/trends/battle-of-the-brands-1.md) - [Breakfast-Themed Metaverses](https://www.trendhunter.com/trends/sunrise-city.md) - [QSR-Branded In-Game Experiences](https://www.trendhunter.com/trends/ceo-minigames.md) - [QSR Breakfast Burgers](https://www.trendhunter.com/trends/whataburger-breakfast-burger.md) - [Collegiate Esports Tournaments](https://www.trendhunter.com/trends/brag-house-1.md) - [Gamer-Targeted Thanksgiving Events](https://www.trendhunter.com/trends/mcdonalds-and-faze-clan.md) - [Loaded QSR Breakfast Bowls](https://www.trendhunter.com/trends/whataburger-breakfast-bowl.md) - [Co-Branded Game Tournaments](https://www.trendhunter.com/trends/stranger-things-cup.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md)